Digital TV News: Mirjam Laux

Roku launches advertising business in Mexico
Feb 2, 2022 – Roku (Nasdaq: ROKU) has announced the expansion of its advertising business to Mexico, allowing brands and content providers to reach consumers through ad-supported content on its TV streaming platform.
News categories: Roku, Mirjam Laux, Advertising, Digital TV, Mexico, Set Top Box, Smart TV, Streaming

4 in 5 Canadians classify themselves as TV streamers
Oct 6, 2021 – TV streaming popularity continues to rise with 4 in 5 Canadians classifying themselves as TV streamers (versus 3 in 4 who pay for traditional TV), according to The Streaming Decade survey released by Roku (NASDAQ: ROKU).
News categories: Roku, Mirjam Laux, Christina Summers, Canada, Digital TV, Market Research, Streaming

Roku releases UK consumer TV viewing report
Oct 6, 2021 – Roku has revealed the results of its study of UK consumer TV viewing. Nine in 10 survey respondents said they are TV streamers with only seven in 10 saying they use use traditional pay-TV services.
News categories: Roku, Mirjam Laux, Broadcast, Digital TV, Market Research, Streaming, UK