Digital TV News: Peacock

Comcast introduces NOW TV in the U.S.
May 23, 2023 – Comcast has unveiled NOW TV, a streaming service that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Innovid and NBCUniversal measure KPIs for local marketers on CTV and linear
May 16, 2023 – Innovid (NYSE: CTV) has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers across CTV and linear.
News categories: Innovid, NBCUniversal, Tal Chalozin, Kelly Abcarian, Advertising, Big Data, Digital TV, USA

Comcast cable video subscribers down 614,000 in 1Q 2023
Apr 27, 2023 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2023. In the quarter, Cable video customer net losses were 614,000. Peacock paid subscribers in the U.S. finished at 22 million, up 60% YoY.
News categories: Comcast, Cable TV, Digital TV, Europe, Results, Satellite, Streaming, Subscribers, USA

Half of ad-supported Netflix subscribers find the ad load heavy
Apr 24, 2023 – Though Netflix's ad-supported tier averages less than 5 minutes of ads per hour, 49% of Basic with Ads subscribers found it to varying degrees heavy, with 17% seeing it as excessive, according to Aluma.
News categories: Aluma, Michael Greeson, Advertising, Digital TV, Market Research, Streaming, USA

Global AVOD revenues to have grown $50 billion by 2028
Apr 24, 2023 – According to Digital TV Research, global AVOD revenues will reach $91bn in 2028, up from $41bn in 2022. The US will contribute 41% to the 2028 total, adding $20 billion between 2022 and 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

PlayOn and MediaRadar ink streaming data deal
Apr 6, 2023 – MediaRadar and PlayOn have announced that MediaRadar will use data derived from video captured via PlayOn to enhance their streaming Media advertising analytics and insights products.
News categories: MediaRadar, PlayOn, Todd Krizelman, Jeff Lawrence, Advertising, Big Data, Digital TV, Streaming, USA

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

Netflix, Hulu, Disney+ most essential for US streaming subscribers
Mar 14, 2023 – Research from Aluma Insights finds two-thirds of U.S. Netflix buyers view the service as indispensable, with more than half of subscribers considering Hulu and Disney+ to be essential.
News categories: Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA