Digital TV News: Ryan Kenney
Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA
fuboTV taps SpotX for monetization of OTT content
Jan 16, 2018 – SpotX has announced a partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content.
News categories: SpotX, fuboTV, Ryan Kenney, Andy Hammond, Advertising, Digital TV, OTT, USA
Sling TV and SpotX enable holiday shopper programmatic TV ad targeting
Nov 13, 2017 – Sling TV and SpotX have opened two new addressable consumer segments focused on holiday shopping demand. Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver targeted seasonal campaigns to Sling TV viewers.
News categories: SpotX, Sling TV, Ryan Kenney, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, OTT, Smart TV, USA
OVGuide taps SpotX to monetize its movie and TV catalog
Mar 16, 2017 – OVGuide has announced a partnership with SpotX to monetize its catalog of long-form video content on connected TVs. OVGuide’s movies and TV content is being made available via SpotX’s programmatic enablement and ad serving technology.
News categories: SpotX, OVGuide, Ryan Kenney, Thomas Dodson, Content Distribution, Digital TV, OTT, Set Top Box, Smart TV, USA
- 4C to power reach optimization on NBCUniversal's One Platform
- Nordija and VGL team up for Andina Link 2020
- North American pay TV revenues to fall by $50 billion
- Altibox selects Technicolor set-top box for Android TV services
- Altice One available on Apple TV 4K
- Video ad impressions on U.S. CTV triple in two years
- Viaccess-Orca Stream Guardian certified by Cartesian
- Comcast acquires XUMO
- NBCUniversal updates audience targeting and transaction models
- Mola.tv selects Verimatrix Multi-DRM for OTT in Indonesia
- Telikom PNG selects UniqCast for OTT/IPTV deployment
- Beachfront, Beeswax adopt LiveRamp IdentityLink bidding for CTV
- WOW! streaming partnerships to help customers cut the cord
- Globecast deploys Infrastructure as Code (IaC) for cloud-based playout
- TiBO deploys Verimatrix Multi-DRM in Albania
- Kinetic by Windstream partners with YouTube TV
- Cinedigm adds Roku support to its app platform
- HbbTV Association releases Targeted Advertising Specification
- EnTouch Systems joins RCN, Grande, Wave group
- Disney+ available directly on VIZIO SmartCast TVs