Digital TV News: Stuart Schwartzapfel
Crown Media selects iSpot.tv to power ad measurement
Mar 15, 2022 – iSpot.tv and Crown Media Family Networks have made a TV advertising measurement agreement covering Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama in the U.S. The deal gives Crown Media access to a suite of ad measurement capabilities across its network portfolio.
News categories:
iSpot.tv, Crown Media, Stuart Schwartzapfel, Ed Georger, Advertising, Big Data, Digital TV, USA
Tremor International grows TV data reach to 44 million U.S. households
Feb 17, 2022 – Tremor International has announced the increased scale of its data-driven TV Intelligence solution. Its TV Intelligence footprint now reaches 44 million US households, with a dataset sourced from smart TVs and eighteen MVPD providers.
News categories:
Tremor International, Jessica La Rosa, Yan Liu, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, USA
WarnerMedia Ad Sales chooses measurement partners
Jan 6, 2022 – WarnerMedia Ad Sales has completed its preliminary discovery process for alternative measurement partners. Comscore, iSpot.tv and VideoAmp have been selected to help WarnerMedia develop its portfolio of measurement solutions.
News categories:
WarnerMedia Ad Sales, Comscore, iSpot.tv, VideoAmp, Andrea Zapata, Carol Hinnant, Stuart Schwartzapfel, Ross McCray, Advertising, Big Data, Digital TV, USA
Gamut selects iSpot ACR for TV ad measurement
Oct 21, 2020 – Gamut has announced the selection of iSpot as its connected TV (CTV) ACR measurement provider. Gamut will use iSpot's capabilities to measure the incremental reach of its local OTT ad campaigns.
News categories:
Gamut, iSpot, Soo Jin Oh, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA
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