Digital TV News: The Trade Desk

Disney Advertising expands deal with The Trade Desk
Jul 12, 2022 – Disney Advertising and The Trade Desk have reached an agreement to enable the integration of Disney's Audience Graph with the open-source identity framework, Unified ID 2.0, within a secure environment.
News categories: The Trade Desk, Rita Ferro, Tim Sims, Aaron LaBerge, Advertising, Big Data, Digital TV, Worldwide

iQIYI implements Unified ID 2.0 identity framework
Jul 4, 2022 – The Trade Desk (NASDAQ: TTD) has announced that iQIYI (NASDAQ: IQ) has implemented Unified ID 2.0 on its international service. The new identifier works in most omnichannel environments, including OTT and CTV.
News categories: The Trade Desk, iQIYI, Doug Choy, Frankie Fu, Advertising, Big Data, Digital TV, Streaming, Worldwide

More than one in three viewers in Southeast Asia stream OTT
Feb 28, 2022 – A third (34%) of Southeast Asian viewers are now streaming over-the-top (OTT), according to a new study by The Trade Desk (NASDAQ: TTD). The research also shows that the region welcomed 20 million new OTT viewers in the past year.
News categories: The Trade Desk, Mitch Waters, Asia, Digital TV, Market Research, Streaming

OTT players in SE Asia announce support for Unified ID 2.0
Dec 9, 2021 – The Trade Desk (NASDAQ: TTD) has announced that the Unified ID 2.0 initiative has expanded into SE Asia with its adoption by leading OTT platforms in the region. Unified ID 2.0 is a privacy-conscious identifier built from hashed and encrypted email addresses.
News categories: The Trade Desk, Bihao Pan, Advertising, Asia, Big Data, Digital TV, Streaming

Almost half of Brits plan to stream more TV this Christmas
Dec 8, 2021 – Almost one in two Brits (48%) have revealed they are planning to watch a lot more TV via streaming over the Christmas holidays, compared to usual. That’s according to research commissioned by adtech company, The Trade Desk.
News categories: The Trade Desk, Phil Duffield, Digital TV, Market Research, Streaming, UK

discovery+ to launch in Canada on October 19
Oct 12, 2021 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has announced that discovery+ will launch in Canada on October 19. The service is available at Can$4.99 (~USD$4) per month, with an ad-free version for Can$6.99 monthly.
News categories: Discovery, Inc, Corus Entertainment, JB Perrette, Doug Murphy, Advertising, Canada, Digital TV, Streaming

The Trade Desk collaborates with Samsung Ads in India
Sep 8, 2021 – The Trade Desk (NASDAQ: TTD) has announced a collaboration with Samsung Ads in India. Through The Trade Desk’s platform, Indian marketers will have access to CTV inventory on Samsung TV Plus.
News categories: The Trade Desk, Samsung, Tejinder Gill, Prabhvir Sahmey, Advertising, Digital TV, India, Smart TV, Streaming

Channel 4 launches real-time bidding on All 4
Aug 23, 2021 – Channel 4 has launched All 4 Private Marketplace, enabling brands to buy digital advertising space around All 4's 14,500 hours of premium content via private programmatic auction for the first time.
News categories: Channel 4, Verica Djurdjevic, Advertising, Digital TV, Streaming, UK

Conviva and The Trade Desk provide content context for programmatic ad buyers
Jul 29, 2021 – Conviva and The Trade Desk have partnered to help publishers supply programmatic buyers with the network, genre, rating, length and other content data lacking in the streaming industry while still maintaining data control.
News categories: Conviva, The Trade Desk, Keith Zubchevich, Michelle Hulst, Advertising, Big Data, Digital TV, Streaming, Worldwide