Digital TV News: The Diffusion Group

Pandemic gives watch parties foothold in the U.S.
Mar 30, 2021 – A study by The Diffusion Group has found that one-in-seven adult SVOD users cowatched an online TV show or movie with friends or family during the pandemic - a trend that began in March 2020.
News categories: The Diffusion Group, Lauren Kozak, COVID-19, Digital TV, Market Research, USA

58 million U.S. broadband households to be MVPD-free by 2025
Oct 14, 2020 – According to The Diffusion Group, by 2025 more than half of U.S. broadband households will live without an MVPD service. During this time, pay-TV services will lose 36% of their 2020 subscriber base.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, USA

U.S. pay-TV on-demand services boosted by stay-at-home directives
May 14, 2020 – According to The Diffusion Group (TDG), six in ten U.S adult broadband users who use pay-TV on-demand services have increased viewing as a result of COVID-19-related stay-at-home directives, with 19% reporting a significant increase.
News categories: The Diffusion Group, Michael Greeson, COVID-19, Digital TV, Market Research, USA

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG: Disney+ likely to be well received
Mar 13, 2019 – New research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely to see solid interest — assuming it comes to market at the right price.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

TDG research shows sensitivity of Netflix subscribers to price rises
Jan 16, 2019 – Research from The Diffusion Group (TDG) finds that, while subscriber reaction to Netflix’s recent price increase varies relative to degree, even minor variations may have significant implications.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

Roku Users less likely to subscribe to legacy Pay-TV
Oct 23, 2018 – It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group finds that one brand is particularly detrimental to legacy interests: Roku.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA

eSports evolving from ‘Novelty’ to ‘Next Big Thing’
Sep 12, 2018 – According to The Diffusion Group (TDG), eSports has been silently exploding, out of the mainstream eye for years but now capturing the attention of companies throughout the interactive entertainment and gaming space.
News categories: The Diffusion Group, Patrick Perez, Digital TV, Market Research, USA, Worldwide

Entertainment plays second fiddle for Amazon Prime subscribers
Jul 25, 2018 – According to The Diffusion Group (TDG), 79% of Amazon Prime users cite free shipping as the primary reason they subscribe to the service. Only 11% cite Prime Video, with a collective 10% citing Prime Music, Photos, Reading, Twitch, or other benefits.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, OTT, USA