Digital TV News: The Trade Desk

The Trade Desk announces Ventura streaming TV OS
Nov 20, 2024 – The Trade Desk (NASDAQ: TTD) has announced that it has developed Ventura, a streaming TV OS. The Trade Desk will partner with smart TV OEMs and other streaming TV aggregators to deploy Ventura.
News categories: The Trade Desk, Jeff Green, Matthew Henick, Jamie Power, John Halley, Paul Cheesbrough, Patrick Spence, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Nexxen ACR data now available on The Trade Desk
Aug 21, 2024 – Nexxen is providing The Trade Desk advertisers with access to automatic content recognition (ACR) data segments, offering clients advanced cross-channel and cross-device targeting capabilities.
News categories: Nexxen, The Trade Desk, Karim Rayes, Ben Sylvan, Advertising, Australia, Big Data, Digital TV, North America, Smart TV, UK

Roku joins Unified ID 2.0 identity fabric
Aug 1, 2024 – Roku (NASDAQ: ROKU) has announced its adoption of Unified ID 2.0 (UID2), a solution helping pioneer a new identity fabric for the open internet, across its premium streaming inventory.
News categories: Roku, The Trade Desk, Jay Askinasi, Will Doherty, Advertising, Big Data, Digital TV, USA, Worldwide

Fox and The Trade Desk extend ad integrations across Fox's portfolio
Jun 19, 2024 – Fox (Nasdaq: FOXA, FOX) and The Trade Desk (NASDAQ: TTD) have expanded their partnership to bring innovation to advertisers, helping them reach their audiences and measure campaign performance.
News categories: The Trade Desk, Tubi, Fox Corp, Jeff Green, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories: The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA

Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories: Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide

LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories: LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX