Digital TV News: Thomas Servatius
smartclip and Ad Alliance enhance linear TV spots with addressable formats
Dec 15, 2022 – Ad Alliance and smartclip have announced a solution to enhance linear TV spots with targetable Addressable TV formats. Dynamically added banner ads can be integrated into the linear TV spot or the complete spot can be replaced digitally.
News categories:
smartclip, Ad Alliance, Thomas Servatius, Advertising, Digital TV, Germany
Ad Alliance Netherlands moving to Smartclip video monetisation technology
Feb 16, 2021 – Ad Alliance Netherlands is migrating to Smartclip’s video monetisation technology to support growth in video advertising. Both parties aim to further intensify their cooperation in the future.
News categories:
Smartclip, Ad Alliance Netherlands, Thomas Servatius, Ton Rozestraten, Advertising, Digital TV, Netherlands
ATRESMEDIA and smartclip deepen HbbTV advertising partnership
May 28, 2020 – ATRESMEDIA and smartclip have expanded their strategic agreement to ATRESMEDIA’s Addressable TV portfolio. The biggest priority will be given to roll out full addressability of the traditional broadcast TV ad break.
News categories:
smartclip, ATRESMEDIA, Thomas Servatius, Arturo Larrainzar, Advertising, Digital TV, HbbTV, Spain
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