Digital TV News: Thomas Servatius

Smartclip and M6 Publicité announce ad-tech partnership
Dec 17, 2024 – Smartclip’s advanced ad-tech solutions will progressively be integrated into M6 Publicité’s ad-tech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028.
News categories: Smartclip, M6 Publicité, Thomas Servatius, Hortense Thomine-Desmazures, Advertising, Digital TV, France

smartclip and Virtual Minds complete server technology integration
Nov 27, 2024 – Virtual Minds’ data management platform has been integrated with smartclip's ad server, enabling broadcasters to leverage data for the integrated delivery of campaigns across all video channels.
News categories: Virtual Minds, smartclip, Tom Peruzzi, Thomas Servatius, Advertising, Big Data, Digital TV, Europe

ZDF relies on measurement infrastructure from smartclip
May 30, 2024 – ZDF is using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo.
News categories: smartclip, ZDF, Thomas Servatius, Dr. Florian Kumb, Big Data, Digital TV, Germany

smartclip and Ad Alliance enhance linear TV spots with addressable formats
Dec 15, 2022 – Ad Alliance and smartclip have announced a solution to enhance linear TV spots with targetable Addressable TV formats. Dynamically added banner ads can be integrated into the linear TV spot or the complete spot can be replaced digitally.
News categories: smartclip, Ad Alliance, Thomas Servatius, Advertising, Digital TV, Germany

Ad Alliance Netherlands moving to Smartclip video monetisation technology
Feb 16, 2021 – Ad Alliance Netherlands is migrating to Smartclip’s video monetisation technology to support growth in video advertising. Both parties aim to further intensify their cooperation in the future.
News categories: Smartclip, Ad Alliance Netherlands, Thomas Servatius, Ton Rozestraten, Advertising, Digital TV, Netherlands

ATRESMEDIA and smartclip deepen HbbTV advertising partnership
May 28, 2020 – ATRESMEDIA and smartclip have expanded their strategic agreement to ATRESMEDIA’s Addressable TV portfolio. The biggest priority will be given to roll out full addressability of the traditional broadcast TV ad break.
News categories: smartclip, ATRESMEDIA, Thomas Servatius, Arturo Larrainzar, Advertising, Digital TV, HbbTV, Spain