Digital TV News: Vikrant Mathur

Half of U.S. consumers prefer using ad-supported video services to reduce costs
Sep 8, 2021 – More than half (50.6%) of U.S. consumers prefer using ad-supported video (AVOD) services to reduce or eliminate subscription fees, according to research from Future Today and Variety's Variety Intelligence Platform (VIP+).
News categories: Future Today, Variety, Vikrant Mathur, Gavin Bridge, Digital TV, Market Research, Streaming, USA

Future Today and Cinedigm terminate merger agreement
Mar 16, 2020 – Future Today has announced that its merger agreement with Cinedigm has been terminated. Future Today has instead entered into a content licensing arrangement with Cinedigm to expand its content offering.
News categories: Future Today, Cinedigm, Vikrant Mathur, Alok Ranjan, Digital TV, MandA, Streaming, USA, Worldwide

Cinedigm to acquire Future Today
Mar 15, 2019 – Cinedigm (NASDAQ: CIDM) has announced that it has entered into a definitive agreement to acquire Future Today, an OTT platform and one of the largest AVOD channel networks in the world, for $45 million in cash and $15 million in Cinedigm common stock.
News categories: Cinedigm, Future Today, Chris McGurk, Erick Opeka, Alok Ranjan, Vikrant Mathur, Advertising, Apps, Digital TV, MandA, Streaming, Worldwide

Innovid launches video ad creation tool for connected TV
Sep 27, 2018 – Innovid has announced the launch of OTT Composer, an advertising tool that enables users to design interactive ads for Connected TV and scale dynamic creative across video everywhere. The product enables users to build an interactive video once and have it work across all OTT devices and channels.
News categories: Innovid, Tal Chalozin, Peter Naylor, Vikrant Mathur, Advertising, Digital TV, Streaming, USA