Digital TV News: Wayne Gattinella
120% increase in CTV and mobile apps classified as fraudulent
Jun 13, 2019 – DoubleVerify has released its 2019 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality on the Internet. The Report explores global trends in brand safety, fraud and viewability.
News categories:
DoubleVerify, Wayne Gattinella, Advertising, Apps, Digital TV, Market Research, Worldwide
DoubleVerify acquires digital video technology company, Zentrick
Feb 20, 2019 – DoubleVerify has announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive the execution and performance of online video advertising for the world’s largest brands, platforms and publishers.
News categories:
DoubleVerify, Zentrick, Wayne Gattinella, Pieter Mees, Frederik Neus, Advertising, Belgium, MandA, Worldwide
DoubleVerify adds brand safety and suitability verification for YouTube
Dec 13, 2018 – DoubleVerify has expanded its partnership with YouTube to include brand safety and suitability measurement. DoubleVerify's coverage helps advertisers wishing to avoid unsuitable content or categories of lesser relevance to their brand.
News categories:
DoubleVerify, Wayne Gattinella, Advertising, Digital TV, OTT, Worldwide
DoubleVerify identifies first scaled CTV botnet attack
Nov 16, 2018 – DoubleVerify (DV) has announced the identification of a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a 40% spike in traffic from CTV devices.
News categories:
DoubleVerify, Wayne Gattinella, Roy Rosenfeld, Advertising, Digital TV, Market Research, OTT, Set Top Box, USA
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