Digital TV News: Zvika Netter
Innovid enables programmatic interactive CTV ad buying at scale
Apr 19, 2021 – Innovid has launched Programmatic Interactive Connected TV to scale the delivery of engaging CTV ad experiences. Interactive CTV ad formats incorpore advanced features to boost creative performance.
News categories:
Innovid, Zvika Netter, Jon Tabak, Todd Randak, Advertising, Digital TV, Streaming, USA
CTS Ad Management Platform integrated with Innovid
Mar 30, 2021 – Comcast Technology Solutions (CTS) has announced the integration of its CTS Ad Management Platform with Innovid's CTV ecosystem, giving advertisers a unified workflow for both linear TV and online video.
News categories:
Comcast Technology Solutions, Innovid, Richard Nunn, Zvika Netter, Advertising, Digital TV, USA, Worldwide
Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories:
Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide
Innovid opens up video analytics dashboard as a free service
Apr 22, 2020 – Innovid has announced the launch of its Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video.
News categories:
Innovid, Zvika Netter, Advertising, Big Data, Digital TV, Market Research, USA
Innovid receives $30 million in funding from Goldman Sachs
Jan 7, 2019 – Innovid has announced that it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV advertising technology market.
News categories:
Innovid, Goldman Sachs, Zvika Netter, Hillel Moerman, Advertising, Digital TV, Private Equity, Streaming, USA, Worldwide
Latest News
- Roku launches player line-up for Germany
- 5G Broadcast and DTT can share UHF band and broadcast infrastructure
- SVOD household penetration in Malaysia to reach 27% in 2025
- Accedo powers Arabic SVOD service from TenTime
- Wurl unveils performance marketing service for streamers
- Origin selects Kantar for UK media measurement
- Germany to overtake the UK by SVOD subscribers
- Roku launches OneView ad platform for Canada
- NEXTGEN TV launched on five local TV stations in St. Louis, MO
- Redbox signs distribution agreement with Vewd
- SpringServe first independent ad server to integrate with IRIS.TV
- Robust growth forecast for SVOD revenue in India
- Latest Vestel TVs certified for DTS:X immersive audio
- Wiztivi develops UI for Sagemcom Video Soundbox STB
- AlphaOTT partners with STI Telecom for OTT/IPTV headend services
- UEI providing voice-enabled remote for Astro's Ultra set-tops
- Ross Video withdraws from IBC 2021 exhibition
- Comcast brings XiOne streaming box to the U.S.
- Liberty Global to sell UPC Polska to iliad’s Play subsidiary
- Subscription fatigue in Australia? Not yet but on the way