Satellite TV revenues to reach $100 billion

Wednesday, July 23rd, 2014 
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Satellite TV revenues for 138 countries will reach $99.9 billion in 2020, up from $87.8 billion in 2013 and $69.3 billion in 2010, according to a new report from Digital TV Research. Covering 138 countries, the Global Satellite TV Forecasts report estimates that Asia Pacific and Latin America will show strong growth. However, revenues will fall in Western Europe as competition from other platforms increases.

North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, Sub-Saharan Africa, Middle-East and Africa (MENA)
Source: Digital TV Research Ltd

Satellite TV revenues will overtake cable TV revenues in 2014. This means that satellite TV will account for 46.0% of total pay TV revenues in 2014, rising to 47.8% by 2020.

The US will remain the satellite TV market leader by revenues generated. India will add the most satellite TV revenues ($3.2 billion; tripling its total) between 2013 and 2020, followed by Brazil ($1.6 billion) and the US ($1.5 billion). Revenues will more than double in 44 countries.

Top five countries by satellite TV revenues ($ million)

          2013            2020
--------------  --------------
USA     39,034  USA     40,570
UK       6,124  Brazil   7,634
Brazil   6,084  UK       5,968
Mexico   3,762  India    4,704
Italy    3,367  Mexico   4,204

Source: Digital TV Research Ltd

Simon Murray, report author, said: “Satellite TV revenues will decline for 19 countries between 2013 and 2020. Much of this is due to greater competition forcing satellite TV platforms to offer cheaper packages which will lead to lower ARPUs. Furthermore, low-cost satellite TV packages are making a significant impact in several countries.”

The number of pay satellite TV homes will reach 271 million by 2020, up from 192 million at end-2013 and 143 million at end-2010. From the 78.5 million pay satellite TV subscribers to be added between 2013 and 2020, India will provide 27.7 million, Brazil 5.8 million and Indonesia 5.4 million. The pay TV subscriber total will more than double in 47 countries. However, pay satellite TV subscriber totals will fall in 13 countries between 2013 and 2020.

Top five pay satellite TV countries by subscribers (000)

          2013            2020
--------------  --------------
India   41,459  India   69,179
USA     34,310  USA     35,511
Russia  12,840  Russia  17,323
Brazil  11,281  Brazil  17,085
UK       9,693  Mexico  10,787

Source: Digital TV Research Ltd

India will continue to lead the sector, with 69.2 million pay satellite TV homes in 2020. India overtook the US in 2012 to take top slot. Russia and Brazil will take third and fourth places respectively. These four countries will account for just over half the global total by 2020.

Including free-to-air and pay satellite TV households, 439 million homes will directly receive TV signals via satellite dishes by 2020, up by almost 100 million on the end-2013 figure. More than a quarter of global TV households will have a satellite TV dish by 2020, up from 18.3% in 2010 and 22.3% in 2013.

More: Global Satellite TV Forecasts

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