Digital TV News: Activate

Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
May 9, 2024 – Warner Bros. Discovery (Nasdaq: WBD) has reported results for the quarter ended March 31, 2024. Global DTC subscribers were 99.6 million at the end of Q1, an increase of 2.0 million versus Q4.
News categories: Warner Bros. Discovery, David Zaslav, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

VIZIO reports Q1 2024 financial results
May 8, 2024 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended March 31, 2024. The company reported 18.6 million SmartCast Active Accounts. SmartCast ARPU increased 17% YoY to $34.24.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories: KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Turkcell partners with Qwilt and Cisco to boost content delivery
Feb 21, 2024 – Cisco and Qwilt have partnered with Turkcell to bring superior streaming experiences and faster data delivery to Turkcell's mobile and fixed broadband subscribers.
News categories: Qwilt, Cisco, Turkcell, Alon Maor, Theodore Tzevelekis, Emre Erdem, Elif Yenihankaya, Content Distribution, Digital TV, IPTV, Streaming, Turkey

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories: GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide

Bouygues Telecom streams video in Multicast ABR with Broadpeak
Nov 23, 2023 – Broadpeak has announced that Bouygues Telecom has deployed its nanoCDN multicast ABR technology. Offered on Bouygues Telecom's Bbox Smart TV, multicast ABR will be available by early 2024.
News categories: Broadpeak, Bouygues Telecom, Jacques Le Mancq, Content Distribution, Digital TV, France, IPTV, Set Top Box