Digital TV News: Elemental

Harmonic adds Google and Equativ to its ad-tech ecosystem
Sep 13, 2023 – Harmonic (NASDAQ: HLIT) has announced that it is expanding its targeted advertising ecosystem through partnerships with ad tech platforms Google Ad Manager and Equativ.
News categories: Harmonic, Equativ, Google Ad Manager, Gil Rudge, Advertising, Content Distribution, Digital TV, IBC2023, Streaming, Worldwide

Veset integrates cloud playout platform with AWS Elemental MediaTailor
Jul 25, 2023 – Veset's Nimbus cloud playout platform is now integrated with AWS Elemental MediaTailor, enabling users to build channels and insert personalised ads entirely in the cloud.
News categories: Veset, AWS Elemental, Gatis Gailis, Advertising, Content Distribution, Digital TV, IBC2023, Streaming, Worldwide

Elemental TV and Spanglish Movies launch CTV/FAST ad platform
Jul 24, 2023 – Elemental TV, with Spanglish Movies, has unveiled Spanglish DSP, a CTV/FAST channel monetization platform tailored to the Hispanic and Latin American market in the U.S.
News categories: Spanglish Movies, Elemental TV, Gustavo R. Aparicio, Albert Yu, Advertising, Digital TV, USA

Universal Tennis chooses M2A Media to syndicate its live match feeds
Apr 17, 2023 – Universal Tennis has chosen M2A Media's live IP transport product to automate, optimize, and manage the transport of its live match feeds to partners, affiliates, and third-party service providers.
News categories: M2A Media, Universal Tennis, Matt Hughes, Kelly Forese, Content Distribution, Digital TV, Worldwide

OCGL uses AWS to enhance video streaming and improve accessibility
Apr 17, 2023 – AsiaSat's OCGL is using AWS for live streaming and to roll out new applications and services swiftly without the need to worry about infrastructure stability and scalability.
News categories: AsiaSat, AWS, Roger Tong, OCGL, Asia, Content Distribution, Digital TV, Streaming

Globecast creates AWS-powered video headend for European telco
Apr 17, 2023 – Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European telco, after joining the AWS Partnership Program last year.
News categories: Globecast, Sylvain Merle, Jean-Christophe Perier, Content Distribution, Digital TV, Europe, IPTV

24i integrates with THEOplayer to enhance player support
Apr 12, 2023 – 24i and THEO Technologies have announced that THEOplayer has been integrated with the 24i Mod Studio platform, bringing premium video playback features to a wide range of devices.
News categories: 24i, THEO Technologies, Dr. Neale Foster, Steven Tielemans, Digital TV, Media Player, NABShow, Streaming, Worldwide

M2A Media to debut encoder-based ad insertion at 2023 NAB Show
Mar 27, 2023 – M2A Media is to launch its encoder-based ad manipulation (EBAM) at the 2023 NAB Show. EBAM handles SCTE-35 and SCTE-224 messaging to insert advertising at the encoder side of a live video workflow.
News categories: M2A Media, Matt Hughes, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

7plus to add FAST channels, ad innovation and personalisation in 2023
Oct 25, 2022 – Seven Network is to launch more FAST channels on 7plus in 2023. 7plus uses AWS Media Elemental MediaTailor to generate virtual live-streaming channels and Amazon Personalize for content recommendations and personalisation.
News categories: Seven West Media, AWS, Gereurd Roberts, Nicole Bence, Advertising, Australia, Content Distribution, Digital TV, Streaming, UX