Digital TV News: ISBA
Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories:
Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK
Origin selects Kantar for UK media measurement
Sep 21, 2021 – In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
News categories:
Kantar, Origin, Manish Bhatia, Joe Lewis, Maria Fernanda Paba, Advertising, Digital TV, UK
Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories:
Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland
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