Ireland Digital TV News

ITV to launch addressable advertising platform with Amobee
Apr 4, 2019 – ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
News categories: ITV, Amobee, Carolyn McCall, Kelly Williams, Kim Perell, Chris Williams, Adam Pace, Advertising, Big Data, Digital TV, Ireland, OTT, UK

Virgin Media and Sky unveil UK launch date for AdSmart
Mar 27, 2019 – Virgin Media and Sky have announced that, using AdSmart technology, addressable TV advertising will be available across the Virgin TV footprint in the UK from Monday 1st July. The launch of AdSmart will enable advertisers to target a potential audience over time of more than 30 million viewers.
News categories: Sky Media, Virgin Media, Jamie West, Pat Kiely, Advertising, Cable TV, Digital TV, Ireland, Set Top Box, UK

NorDig approves Unified Requirements v3.1
Oct 8, 2018 – NorDig has approved a new version of its specifications for digital TVs and STBs (IRDs). Among the novelties in the specification, NorDig Unified Requirements v3.1, is the addition of Next Generation Audio (NGA) for HEVC based services.
News categories: NorDig, Denmark, Digital TV, Finland, Iceland, Ireland, Norway, Sweden, Terrestrial

Sky and Netflix join forces as Ultimate On Demand comes to Sky Q
Sep 19, 2018 – Sky has announced Ultimate On Demand - the UK’s biggest on demand TV service, bringing together Sky Box Sets and the full Netflix service. Recommendations for Sky and Netflix shows will share the spotlight on Sky Q’s homepage.
News categories: Sky, Netflix, Stephen van Rooyen, Chris Whiteley, Digital TV, Ireland, OTT, Satellite, Set Top Box, TV Everywhere, UK, UX

Kantar Media publishes annual DIMENSION report
May 1, 2018 – Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
News categories: Kantar Media, Richard Poustie, Advertising, Ireland, Market Research, Mobile, UK

ComReg publishes results of 2017 Ireland Communicates Survey
Mar 23, 2018 – The trends highlighted in the 2017 Ireland Communicates survey reflect the growing importance of telecommunications in our everyday lives. We are using technology in more ways than ever before, from streaming online TV content to video calling.
News categories: ComReg, Digital TV, Ireland, Market Research, OTT

Sky and Netflix agree new European partnership
Mar 1, 2018 – Sky and Netflix have announced a partnership to bundle the full Netflix service into a Sky TV subscription pack. The partnership will give Sky customers access to Netflix through the Sky Q platform.
News categories: Netflix, Sky, Reed Hastings, Jeremy Darroch, Digital TV, Ireland, OTT, Satellite, Set Top Box, UK

Sky Q takes another big leap forward
Feb 27, 2018 – Sky has announced the next stage in the development of Sky Q. Greater personalisation based on a household's viewing habits will ensure customers are served content most relevant to them. At the same time, Sky Q's Voice functionality will be extended.
News categories: Sky Group, Spotify, Jeremy Darroch, Stephen van Rooyen, Digital TV, Ireland, Set Top Box, Smart Home, UK

ATP expands partnership with Amazon Prime Video
Nov 17, 2017 – ATP and ATP Media have announced two new deals with Amazon Prime Video – live and on-demand distribution rights to the ATP World Tour in U.K. and Republic of Ireland, and the availability of Tennis TV on Amazon Channels in the U.S.
News categories: ATP, ATP Media, Amazon, Chris Kermode, Mark Webster, Stuart Watts, Jim DeLorenzo, Digital TV, Ireland, OTT, UK, USA