Digital TV News: Bob Liodice

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

Cable Industry Brands Interactivity with ExpandTV
Oct 17, 2011 – Canoe Ventures has announced on behalf of the cable industry the availability of the ExpandTV™ implementation guidelines, a major milestone in the development of the interactive television (ITV) marketplace.
News categories: Canoe Ventures, Cable TV, Middleware, Set Top Box, USA

Cable Industry Launches SelecTV™ Brand to Promote Viewer Adoption Of ITV
May 10, 2010 – The U.S. cable industry has announced the launch of 'SelecTV™,' a consumer-facing brand that will appear on-screen to indicate the availability of interactive television content.
News categories: Canoe Ventures, SelecTV, Cable TV, Middleware, USA