Digital TV News: Catherine Herkovic
Nielsen and Sinclair agree audience measurement renewal
Apr 12, 2023 – Nielsen has announced a multi-year renewal agreement with Sinclair Broadcast Group (NASDAQ: SBGI) for Nielsen Local and National audience measurement services.
News categories:
Nielsen, Sinclair, Catherine Herkovic, Advertising, Big Data, Digital TV, USA
Nielsen now reporting comparable metrics for local TV OTT apps
Apr 6, 2023 – Nielsen has begun reporting on local television's OTT streaming apps. By capturing audiences across both streaming and linear, broadcasters can understand the full reach of their content.
News categories:
Nielsen, Catherine Herkovic, Advertising, Apps, Digital TV, Streaming, USA
Meredith renews with Nielsen for TV audience measurement
Aug 10, 2021 – Nielsen (NYSE: NLSN) and Meredith (NYSE: MDP) have signed a renewal agreement for Nielsen Local TV ratings which includes a range of audience measurement and analytical services.
News categories:
Nielsen, Meredith, Catherine Herkovic, Doug Lowe, Advertising, Big Data, Digital TV, USA
Nielsen to provide TV measurement for the Marquee Broadcasting Group
Feb 9, 2021 – Nielsen (NYSE: NLSN) and Marquee Broadcasting Group have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all the broadcasters stations.
News categories:
Nielsen, Marquee Broadcasting, Catherine Herkovic, Patricia Lane, Advertising, Big Data, Digital TV, USA
TEGNA renews with Nielsen for Local TV markets
Jan 5, 2021 – Nielsen (NYSE: NLSN) has announced a renewal agreement with TEGNA (NYSE: TGNA). Under the terms of the agreement, Nielsen will provide local television ratings service for 34 TEGNA local markets.
News categories:
Nielsen, TEGNA, Catherine Herkovic, Larry Delia, Advertising, Big Data, Digital TV, USA
Nielsen and Sinclair Broadcast announce multi-year renewal
Apr 2, 2020 – Nielsen (NYSE: NLSN) and Sinclair Broadcast (Nasdaq: SGBI) have announced a multi-year renewal agreement under which Nielsen will provide a comprehensive suite of measurement services for Sinclair.
News categories:
Nielsen, Sinclair Broadcast, Catherine Herkovic, Big Data, Digital TV, USA
Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories:
Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA
Block Communications renews with Nielsen for Local TV data
Jun 19, 2019 – Nielsen (NYSE: NLSN) and Block Communications have signed a renewal agreement for Nielsen Local TV measurement services across Block’s TV stations and markets. Block stations in Louisville will continue to use Nielsen data to demonstrate value to advertisers.
News categories:
Nielsen, Block Communications, Catherine Herkovic, Bill Lamb, Advertising, Big Data, Digital TV, USA
Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories:
National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC 3, Big Data, Digital TV, USA
Latest News
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data