Digital TV News: Hoppin
AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories:
WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK
Password sharing crackdowns impacting SVOD churn
Apr 10, 2024 – A new report from Horowitz Research sheds light on how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services (SVODs).
News categories:
Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA
1Q24 LCD TV panel shipments estimated at 55.8 million units
Mar 1, 2024 – TrendForce expects TV panel prices to increase in Q2, enhancing manufacturers’ production willingness and potentially boosting shipments to 61.5 million units, a 10.5% QoQ increase.
News categories:
TrendForce, Digital TV, Market Research, Smart TV, Worldwide
Global TV shipments in 2023 down 2.7% YoY at 195 million units
Feb 1, 2024 – TrendForce research indicates that global TV shipments in 2023 were approximately 195 million units - down 2.7% YoY. In the first quarter of 2024 shipments are expected to decrease by 18.9% QoQ.
News categories:
TrendForce, Digital TV, Market Research, Smart TV, Worldwide
Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories:
Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA
US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories:
Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA
Prime Video ads to generate over $2bn in revenue in 2024
Jan 30, 2024 – Analysis from Omdia reveals that ad-supported Prime Video is set to generate more than $2bn in incremental revenue in 2024, its launch year, in addition to revenue already generated by ads during live sports.
News categories:
Omdia, Matthew Bailey, Advertising, Digital TV, Market Research, Streaming, Worldwide
Disney unveils 'Shop the Stream' ad innovation
Jan 10, 2024 – Disney has launched a beta program for its first native streaming shoppable ad format, which allows consumers to purchase their favorite items without disrupting their viewing experience.
News categories:
Disney Advertising, Jamie Power, Amy Lehman, Advertising, CES2024, Digital TV, Streaming, USA
NBCUniversal to air shoppable TV episodes with Walmart
Nov 6, 2023 – Walmart and NBCUniversal have announced a partnership that allows Bravo fans to 'shop the moment' on Peacock. Fans can shop directly from the retailer while tuning in to 'Below Deck Mediterranean'.
News categories:
NBCUniversal, Walmart, Josh Feldman, William White, Advertising, Digital TV, Streaming, USA
Latest News
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- U.S. digital video ad spend growing ~80% faster than media overall
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- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
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- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data