Digital TV News: Kris Magel
Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories:
Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA
Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories:
Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America
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