Digital TV News: Prasad Sanagavarapu
Tata Elxsi and INVIDI partner on addressable advertising for Pay-TV operators
Sep 15, 2023 – Tata Elxsi has partnered with INVIDI to provide brands and advertisers with enhanced audience targeting capabilities, driving more impactful campaigns, less wasted reach, and better return on ad investment.
News categories:
Tata Elxsi, INVIDI, Nitin Pai, Prasad Sanagavarapu, Advertising, Digital TV, Worldwide
Irdeto and INVIDI offer integrated addressable TV solution
Jun 23, 2021 – Irdeto and INVIDI are rolling out technology that enables TV set-top boxes containing Irdeto's broadcast middleware to become instantly addressable, allowing the insertion of ads via INVIDI's Edge platform.
News categories:
Irdeto, INVIDI, Shane McCarthy, Prasad Sanagavarapu, Advertising, Digital TV, Middleware, Set Top Box, Worldwide
INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories:
INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box
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