Digital TV News: Stephane Krzywoglowy
IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories:
IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide
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