Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Parks Associates announces 2021's Top 10 US subscription OTT video services
Dec 17, 2021 – Parks Associates has released its updated list of the top 10 US paid subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2021 from the firm's OTT Video Market Tracker.
News categories: Parks Associates, Paul Erickson, Kristen Hanich, Digital TV, Market Research, Streaming, USA

Australia’s SVOD revenue to reach $3.2bn in 2026
Dec 17, 2021 – According to GlobalData, SVOD revenue in Australia is expected to grow at a CAGR of 10.3% from $1.9bn in 2021 to $3.2bn in 2026, driven by growth in subscriptions and unique households, and a steady rise in average monthly revenue per unique household.
News categories: GlobalData, Srikanth Vaidya, Australia, Digital TV, Market Research, Streaming

OTT subscriber churn rate in the U.S. at 44% in 2021
Dec 15, 2021 – A new whitepaper from Parks Associates reveals the OTT subscriber churn rate in the U.S. in 2021 is 44% and, as of Q3 2021, nearly 50% of US broadband households have four or more OTT video service subscriptions.
News categories: Parks Associates, Symphony MediaAI, Paul Erickson, Mark Moeder, Digital TV, Market Research, Streaming, USA

Despite recent growth, European AVOD market remains nascent
Dec 10, 2021 – Over the last three years, the number of AVOD users in Europe has significantly increased, according to Dataxis. Overall, there has been a noticeable growth acceleration in terms of traffic since 2018 in the continent.
News categories: Dataxis, Digital TV, Europe, Market Research, Streaming

Global Smart Home devices market up 10.3% in 3Q 2021
Dec 9, 2021 – The worldwide market for smart home devices grew 10.3% Y-o-Y in the third quarter of 2021 with more than 221.8 million device shipments, according to IDC. Consumer demand remained high for devices such as smart TVs, smart speakers, and others.
News categories: IDC, Adam Wright, Jitesh Ubrani, Digital TV, Market Research, Smart Home, Smart TV, Worldwide

Almost half of Brits plan to stream more TV this Christmas
Dec 8, 2021 – Almost one in two Brits (48%) have revealed they are planning to watch a lot more TV via streaming over the Christmas holidays, compared to usual. That’s according to research commissioned by adtech company, The Trade Desk.
News categories: The Trade Desk, Phil Duffield, Digital TV, Market Research, Streaming, UK

Social presence and engagement key to streaming growth
Dec 7, 2021 – Roughly 80% of social engagement for streaming platforms comes from Instagram, with TikTok close behind thanks to accounts like Netflix growing by more than a million followers each month in 2021, according to a report from Conviva.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Social TV, Streaming, Worldwide

InterDigital report details impact of AI/ML on video entertainment
Dec 7, 2021 – A recent white paper commissioned by InterDigital (NASDAQ: IDCC) and written by Futuresource Consulting examines the industry influence of artificial intelligence (AI) and machine learning (ML) on applications across the video supply chain.
News categories: InterDigital, Futuresource, Henry Tirri, Simon Forrest, Content Distribution, Digital TV, Market Research, Worldwide

FAST growing quickly in the U.S. and across the globe
Dec 2, 2021 – Free Ad Supported Streaming TV (FAST) is no longer a US-centric phenomenon, according to the Amagi Global FAST report. Amagi has announced the 2nd edition of its quarterly industry report revealing that FAST is steadily making inroads in all regions of the world.
News categories: Amagi, Srinivasan KA, Digital TV, Market Research, Streaming, USA, Worldwide