Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Global TV shipments grow 11.5% YoY in 1Q 2021
May 24, 2021 – According to TrendForce's latest investigations, bullish TV sales in North America propelled global TV shipment for 1Q21 to 49.96 million units, a 24.2% QoQ decrease and an 11.5% YoY increase.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

Digital content revenue to exceed $432bn globally by 2026
May 24, 2021 – Juniper Research expects the market for digital content to reach $432 billion by 2026; rising from $211 billion in 2021. Digital games are expected to generate the highest revenue in 2026.
News categories: Juniper Research, Saidat Giwa-Osagie, Advertising, Digital TV, Gaming, Market Research, Metaverse, Smart Home, Streaming, Worldwide

Global AVOD revenue to grow 144% from 2020 to 2026
May 24, 2021 – According to Digital TV Research, global AVOD spending will climb by 144% between 2020 and 2026 to reach $66 billion. AVOD growth dipped to 9.2% in 2020, but high growth will resume from 2021.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

European Audiovisual Observatory publishes Key Trends 2020/2021 report
May 20, 2021 – Key Trends 2020/2021 is the Observatory’s yearly digest of what's hot in European media: TV, film and VOD. This edition outlines the big picture of the European audiovisual sector with a round-up of the key data from Observatory research.
News categories: European Audiovisual Observatory, Digital TV, Europe, Market Research, Streaming

Major U.S. pay TV providers lost 1,895,000 subscribers in 1Q 2021
May 19, 2021 – Leichtman Research Group (LRG) hasfound that the largest pay-TV providers in the U.S. lost about 1,895,000 net video subscribers in 1Q 2021, compared to a pro forma net loss of about 1,955,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Dataxis perspectives on advanced TV advertising in Europe
May 19, 2021 – With new capabilities brought onto TV screens by the deployment of IP based reception and digital OTT services, opportunities are flourishing for advanced advertising products bridging the gap between TV and digital.
News categories: Dataxis, Advertising, Digital TV, Europe, Market Research

Conviva releases Q1 2021 State of Streaming: Asia report
May 19, 2021 – Conviva has released its State of Streaming: Asia report for Q1 2021, revealing that while time spent streaming in Asia grew by a moderate 15% Y-o-Y, Southern Asia experienced a massive 151% increase.
News categories: Conviva, Keith Zubchevich, Asia, Digital TV, Market Research, Streaming

Extreme Reach releases Q1 2021 Video Benchmarks Report
May 18, 2021 – Extreme Reach (ER) has released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Premium video captures 10% of video streaming minutes in SE Asia
May 18, 2021 – Premium video platforms, led by Netflix, Viu, WeTV, iQIYI and Vidio, captured 10% of total video streaming minutes in Q1 2021, according to a study published by Media Partners Asia (MPA).
News categories: Media Partners Asia, Analyst Dhivya T, Asia, Digital TV, Market Research, Streaming