Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Roku survey finds nearly 1 in 3 U.S. TV households are cordless
Jul 21, 2020 – Roku (NASDAQ: ROKU) has announced findings from its annual Cord Cutting study, including new insights shared by U.S. consumers about how the COVID-19 pandemic is influencing the shift to streaming.
News categories: Roku, Matthew Anderson, COVID-19, Digital TV, Market Research, Streaming, USA

US cloud gaming could generate $3bn in annual subscription revenue
Jul 21, 2020 – Research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service.
News categories: Parks Associates, Kristen Hanich, Apps, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

More and more Germans taking pay TV and VOD subscriptions
Jul 21, 2020 – According to VAUNET the number of pay-TV subscribers in Germany rose to 8 million in 2019 (2018: 7.8 million), with SVoD consumers numbering 13.4 million in the final quarter (Q4 2018: 6.9 mill.).
News categories: VAUNET, Frank Giersberg, Katharina Behrends, Elke Walthelm, Nicole Agudo Berbel, Henning Tewes, Tim Werner, Digital TV, Germany, Market Research, Streaming, Subscribers

Subscription TV soars during Australian lockdown
Jul 21, 2020 – New data from Roy Morgan reveals that Australians added new subscription TV services at an astonishing rate during the lockdown period, with subscriptions up 878,000, or +5.9%, in only three months.
News categories: Roy Morgan, Michele Levine, Australia, Cable TV, COVID-19, Digital TV, Market Research, Satellite, Streaming

Malaysia pay TV revenues to register sluggish growth
Jul 15, 2020 – The total pay-TV services revenue in Malaysia is forecast to grow at a sluggish pace from $1.07bn in 2019 to $1.08bn in 2024, supported by a steady rise in the adoption of DTH and IPTV services, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, Malaysia, Market Research

SpotX finds 80% of CTV viewers watch ad-supported content
Jul 15, 2020 – SpotX has released a global connected TV (CTV) viewership report. SpotX, in partnership with Mintel, surveyed consumers to identify viewing habits, as well as how receptive they are to ads.
News categories: SpotX, Mintel, Sean Buckley, Advertising, Digital TV, Europe, Market Research, Streaming, USA

COVID-19 will accelerate pay-TV revenue decline in Australia
Jul 10, 2020 – Pay-TV service revenue in Australia is set to decline at a CAGR of 3.2% from $2.6bn in 2019 to $2.2bn in 2024 due to declining cable and DTH TV subscriptions and falling pay-TV ARPU, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Australia, Cable TV, COVID-19, Digital TV, IPTV, Market Research, Satellite

Growth in TV Panel quotes even higher than expected in July
Jul 6, 2020 – According to TrendForce, after the 2Q20 period of sluggishness due to the COVID-19 pandemic, the TV panel market has seen demand rebound quickly, resulting in a higher-than-expected spike in TV panel quotes in July.
News categories: TrendForce, Eric Chiou, COVID-19, Digital TV, Market Research, Smart TV, Worldwide

Mobile to provide 40% of SVOD subscriptions
Jul 6, 2020 – According to Digital TV Research, there will be 1,161 million SVOD subscriptions in 2025, up from 642 million at end-2019. By then, 40% of these subscriptions will be on mobile apps, or via mobile operators.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Mobile, Streaming, Worldwide