Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Disney+ already at 50 million subscribers
Apr 8, 2020 – Disney+ now has 50 million paid subscribers. In the past two weeks the service rolled out in eight Western European countries. Last week it also launched in India, jointly with Hotstar. This provided eight million of the 50 million subscribers.
News categories: Walt Disney, Kevin Mayer, Streaming, Subscribers, Worldwide

AR/VR IC market to grow to $7.75bn by 2026 at 23.3% CAGR
Apr 7, 2020 – According to Allied Market Research, the global AR/VR chip industry was estimated at $1.38 billion in 2018, and is expected to hit $7.76 billion by 2026, registering a CAGR of 23.3% from 2019 to 2026.
News categories: Allied Market Research, Market Research, Metaverse, Semiconductor, Worldwide

SVOD and T-VOD drive Korean market to new levels
Apr 6, 2020 – According to Futuresource, 'Super Premium VOD' continues to propel South Korea to be one of the leading transactional VOD markets in the world. The offering allows Korean customers to rent film titles as early as 4 weeks post cinema release.
News categories: Futuresource, Tristan Veale, Digital TV, Korea, Market Research, Streaming

NZ: Netflix, Lightbox and Prime Video double viewership in 2019
Apr 6, 2020 – Even before the enforced lockdown in New Zealand, data from Roy Morgan shows Netflix, Lightbox and Amazon Prime Video experienced double digit growth in viewership and new entrant Apple TV captured a large audience over the past twelve months.
News categories: Roy Morgan, Michele Levine, Digital TV, Market Research, New Zealand, Streaming, Subscribers

10 million more digital pay TV subscribers for Eastern Europe by 2025
Apr 6, 2020 – According to Digital TV Research, Eastern Europe will add nearly 10 million digital pay TV subscribers between 2019 and 2025 to take its total to 77 million. However, the region still had 15.4 million analog cable subscribers at end-2019.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Market Research, Satellite, Terrestrial

US: 44% with a vMVPD switched from a traditional pay TV service
Apr 3, 2020 – The Leichtman Research Group (LRG) has found that, of U.S. households that currently have a live streaming vMVPD pay-TV service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

Apptopia and Braze release state of streaming industry report
Apr 2, 2020 – Apptopia and Braze have announced findings from a joint report on the streaming industry. Disney+ demonstrated that new streaming services can enter a crowded market and be successful, and this year further new streaming services will launch.
News categories: Braze, Apptopia, Myles Kleeger, Adam Blacker, Apps, Digital TV, Market Research, Streaming, Worldwide

Omdia cuts 2020 TV shipment forecast by 10 percentage points
Mar 31, 2020 – Omdia has slashed its 2020 global television shipment outlook by nearly 10 percentage points, with the market now expected to undergo a sharp downturn due to coronavirus mitigation measures initiated by governments worldwide.
News categories: Omdia, Paul Gray, Digital TV, Market Research, Smart TV, Worldwide

Comscore research shows continuing surge in U.S. daytime TV viewing
Mar 31, 2020 – New insights from Comscore (NASDAQ: SCOR) reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
News categories: Comscore, Bill Livek, Big Data, COVID-19, Digital TV, Market Research, USA