Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

German video entertainment market approaching €10 billion in 2020
Mar 3, 2020 – According to Futuresource Consulting, 2019 was a defining year for the German TV and video market, with mass market resistance to premium digital video finally falling away and paving the way for next month’s launch of Disney+.
News categories: Futuresource Consulting, David Sidebottom, Digital TV, Germany, Market Research

SVOD to capture 95% of Netherlands home video spend by 2023
Mar 3, 2020 – Futuresource’s latest video insights shows that SVOD in the Netherlands accounted for more than 80% of total home video consumer spend in 2019 and close to 15% of overall entertainment spend including Pay-TV and Box Office.
News categories: Futuresource Consulting, Margherita Grosso, Digital TV, Market Research, Netherlands, Streaming

TCL ranked #2 in TV shipments in 2019
Mar 2, 2020 – According to Sigmaintell, TCL Electronics (01070.HK) grew strongly in overseas markets in 2019 driving the company's total TV shipments for the year to 32 million units, up 12% over the previous year.
News categories: TCL, Sigmaintell, China, Digital TV, Market Research, Smart TV, Worldwide

U.S. SVOD subscriptions to grow by 108 million to 2025
Mar 2, 2020 – The number of U.S. SVOD subscriptions will climb from 199 million in 2019 to 307 million by 2025, according to Digital TV Research. The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, USA

First Total TV findings released by Virtual Australia (VOZ)
Feb 27, 2020 – In the first stage of a phased rollout, OzTAM, Regional TAM and Nielsen have released top line findings from the new Virtual Australia (VOZ) Total TV database, which brings together broadcast viewing on TV sets and connected devices.
News categories: Virtual Australia, Doug Peiffer, Australia, Digital TV, Market Research

ACMA report confirms the rise of streaming in Australia
Feb 27, 2020 – Australia's love affair with streaming continues to thrive with a new report from the Australian Communications and Media Authority (ACMA) showing 71% of Australians with a TV set in the home used at least one paid video streaming service in 2019.
News categories: ACMA, Australia, Digital TV, Market Research, Streaming

North American pay TV revenues to fall by $50 billion
Feb 27, 2020 – Pay TV revenues in Canada and the US peaked in 2015 at $112bn. Digital TV Research forecasts that revenues will fall by $50bn to $62bn in 2025. Cable revenues will decline by $22bn. Satellite TV will fall by $21bn and IPTV will drop by $7bn.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, North America

U.S. consumers spend more time with TV than all other ad-supported media
Feb 26, 2020 – GfK, in collaboration with TVB, has announced preliminary results from the 2020 Media Comparisons Study. Key findings indicate American consumers spend more time with television than all other ad-supported media platforms.
News categories: TVB, GfK, Steve Lanzano, Digital TV, Market Research, USA

Video ad impressions on U.S. CTV triple in two years
Feb 26, 2020 – In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA