Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Shifts in TV viewing open new opportunities for advertisers
Mar 7, 2019 – Comcast Spotlight has released a research whitepaper that explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout the full marketing funnel.
News categories: Comcast Spotlight, Hank Oster, Justin Evans, Advertising, Digital TV, Market Research, Set Top Box, USA

World Cup pushes global TV shipments to 221 Million units in 2018
Mar 7, 2019 – The global TV market grew 2.9% in 2018, reaching 221 million units, due to a surge in the first half as many consumers upgraded their TVs to watch the Football World Cup. Shipments of richly featured TV sets continued to grow, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Paul Gray, Digital TV, Market Research, Smart TV, Worldwide

52% of U.S. broadband households now watching internet video on a connected TV
Mar 7, 2019 – Parks Associates research has found that OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Major U.S. pay TV providers lost about 2,875,000 subscribers in 2018
Mar 6, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA

39 million Americans added or switched Internet, TV or Phone Service in 2018
Mar 6, 2019 – According to research from BroadbandNow, 39 million U.S. adults added or switched home internet, TV or phone service in 2018. The research examines why internet, TV and phone customers switch providers or subscribe to new services, and whether or not they are happier after doing so.
News categories: BroadbandNow, John Busby, Broadband, Cable TV, Digital TV, IPTV, Market Research, Satellite, USA

Large Flat Panel Display supply and demand expected to tighten by Q3 2019
Mar 4, 2019 – The large flat-panel display (FPD) market, which is currently experiencing oversupply, is expected to move towards a more balanced and even tight market by the third quarter of 2019, albeit briefly, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Charles Annis, Digital TV, Market Research, Smart TV, Worldwide

SVoD subscriptions in Mexico expected to grow 11% per year to 2022
Feb 27, 2019 – The Mexican video entertainment market saw steady 2% growth in 2018. However, this doesn’t fully reflect the structural changes in the wider video landscape, according to the latest report from Futuresource Consulting.
News categories: Futuresource Consulting, Tristan Veale, Digital TV, Market Research, Mexico

Malta communications market trends for the period January to June 2018
Feb 27, 2019 – The Malta Communications Authority (MCA) has published its Communications Market Review (CMR) outlining the main developments in the first half of 2018. In the pay TV sector, subscriptions were 161,697 at the end of the half, up from 152,371 a year earlier.
News categories: Malta Communications Authority, Cable TV, Digital TV, IPTV, Malta, Subscribers, Terrestrial

Operators experiencing up to 100% YoY mobile video growth
Feb 26, 2019 – Research from Openwave Mobility has found that over the past five years, video on mobile networks has grown on average 50-60% year-on-year (YoY), while in many developing markets, the rate is more than twice this.
News categories: Openwave Mobility, Enea, Matt Halligan, 5G, Digital TV, Market Research, Mobile, MWC24, Streaming, Worldwide