Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Competition from dMVPDs puts new spin on U.S. market for pay TV subs
Jun 6, 2018 – Three-quarters (76%) of U.S. TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD report.
News categories: Horowitz Research, Adriana Waterston, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA, UX

Shakeout of U.S. streaming video providers is on the horizon
Jun 6, 2018 – As Netflix, Hulu and Amazon vie with each other for streaming market share, there are also value-based 'skinny bundles,' premium networks and genre-focused services aiming for the same space, leading to growing signs that the streaming market has become over-saturated.
News categories: L.E.K., Alex Evans, Digital TV, Market Research, Streaming, USA

UK entertainment & media sector to grow by £8bn over the next 4 years
Jun 6, 2018 – The UK Entertainment and Media sector will be worth £76bn by 2022, according to PwC. Overall, the market will grow by £8bn over the next four years, making the UK the second largest market in Europe, the Middle East and Africa (EMEA), after Germany.
News categories: PwC, Mark Maitland, Advertising, Digital TV, Market Research, Metaverse, Mobile, Streaming, UK

PwC releases Global Entertainment & Media Outlook 2018-2022
Jun 5, 2018 – According to PwC, the ongoing rapid evolution of the industry has entered a dynamic new phase. Amid growth that is broad-based and consistent three imperatives are affecting every company in the industry: convergence, connecting with consumers and the need to build trust.
News categories: PwC, Ennèl van Eeden, Christopher Vollmer, Digital TV, Market Research, Metaverse, Mobile, Streaming, Worldwide

Worldwide pay TV market to reach US$295 million revenue in 2022
Jun 5, 2018 – Despite the competition from OTT video services, the worldwide pay TV market has been growing at a steady pace. According to ABI Research, the global pay TV market is expected to generate US$295 million in 2022.
News categories: ABI Research, Khin Sandi Lynn, Cable TV, Digital TV, IPTV, Market Research, Satellite, Worldwide

Nearly 40% of U.S. broadband households own a streaming media player
May 31, 2018 – Parks Associates has announced research showing that ownership of streaming media players has risen from about six percent of U.S. broadband households in 2010 to almost 40% at the beginning of 2018.
News categories: Parks Associates, Kristen Hanich, Digital TV, Market Research, Set Top Box, Streaming, USA

850 million to watch eSport and Let’s Play content by 2022
May 30, 2018 – A study from Juniper Research forecasts that unique viewers of eSports (competitive playing of video games) and let’s play content (tutorials and talk-throughs of game content) will reach 858 million by 2022, up from 630 million this year.
News categories: Juniper Research, Lauren Foye, Digital TV, Market Research, Worldwide

Out of Home video viewing on the rise
May 29, 2018 – More than half of internet users surveyed in the United States, United Kingdom, Brazil, Japan and Germany watched video content out of their homes at least once a month, according to consumer surveys conducted by IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Fateha Begum, Brazil, Digital TV, Germany, Japan, Market Research, Streaming, TV Everywhere, UK, USA

Global LCD TV shipments up more than 7% in 1Q 2018
May 29, 2018 – Global TV shipments increased by 7.9 percent to 50.6 million units in the first quarter of 2018 compared to a year ago, according to IHS Markit (Nasdaq: INFO). LCD TV shipments rose 7.5 percent to 50.1 million units.
News categories: IHS Markit, Paul Gagnon, Digital TV, Market Research, Smart TV, Worldwide