Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

OTT TV revenues to surge, approaching $120 billion by 2022
Dec 13, 2017 – Data from Juniper Research has found that SVOD services will drive a surge in OTT revenues to reach $120 billion in 2022, up from $64 billion in 2017. The research also found that over a quarter of global households will subscribe to SVOD services by 2022.
News categories: Juniper Research, Digital TV, Market Research, Streaming, Worldwide

Deloitte releases Global TMT Predictions
Dec 12, 2017 – Deloitte Global forecasts major strides in machine learning for the enterprise, a worldwide appetite for digital subscriptions among consumers, and ongoing smartphone dominance—along with eight additional predictions.
News categories: Deloitte, Paul Sallomi, Mark Casey, Craig Wigginton, Digital TV, Market Research, Worldwide

DVB-T2 households forecasted to reach 72% by 2022 in Europe
Dec 12, 2017 – Dataxis’ latest research sheds light on the importance that DVB‐T2, the extension of the television standard DVB‐T, will acquire in the coming years. It has become the widespread standard and is being rolled out to replace DVB‐T in many parts of the world.
News categories: Dataxis, Digital TV, DVB-T2, Europe, Market Research, Terrestrial

U.S. online video consumers have not yet taken to live TV streaming
Dec 7, 2017 – Despite predictions that live streaming television was going to be one of the hottest features in 2017, interest in this service has fallen flat. According to Market Strategies International, only 11% of all streamers pay for live streaming television.
News categories: Market Strategies International, Greg Mishkin, Digital TV, Market Research, Streaming, USA

PlayStation VR install base reaches 2 million units worldwide
Dec 7, 2017 – Sony Interactive Entertainment (SIE) has announced sales milestones. On December 3, 2017, PlayStation 4 (PS4) had cumulatively sold more than 70.6 million units to consumers worldwide, and PlayStation VR (PS VR) had sold more than 2M units.
News categories: Sony Interactive Entertainment, Andrew House, Gaming, Market Research, Metaverse, Worldwide

From algorithms to AI, Kantar Millward Brown forecasts digital advertising in 2018
Dec 6, 2017 – Kantar Millward Brown has released its annual Media and Digital Predictions for 2018. 2018 is poised to be another busy year for marketers, complete with continued evolutions in communication approaches, media targeting technology and ROI measurement.
News categories: Kantar Millward Brown, Jane Ostler, Corey Jeffery, Pablo Gomez, Advertising, Big Data, Market Research, Worldwide

Dish TV India adds 188,000 subscribers in 3Q 2017
Dec 6, 2017 – Dish TV India (BSE: 532839, NSE: DISHTV) has reported results for its second quarter ended September 30, 2017. Subscriber additions for the period were 188 thousand. Dish TV is enthusiastic about its soon to be launched Hybrid Box and OTT app.
News categories: Dish TV India, Digital TV, India, Results, Satellite, Subscribers

Global consumer media usage to grow 1.9% to 50 hours weekly in 2017
Dec 5, 2017 – Global consumer media usage & exposure grew 3.1% to an average of 49.2 hours per week in 2016, and is projected to increase 1.9% this year, driven by the availability of more digital content for wireless devices, according to PQ Media.
News categories: PQ Media, Patrick Quinn, Digital TV, Market Research, Worldwide

User experience becomes key focus for smart TVs and streaming media players
Dec 5, 2017 – A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out.
News categories: Parks Associates, Jennifer Kent, Dina Abdelrazik, Digital TV, Market Research, Set Top Box, Smart TV, USA