Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Smart TVs to drive nearly half of US installed Connected TV device growth
Jun 28, 2017 – By the end of 2020 there are forecast to be 260 million installed devices attached to the internet and able to deliver apps to TVs, according to NPD. This represents 31 percent growth in TV-connected devices over the forecast period.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, USA

Horowitz to release State of dMVPDs study
Jun 27, 2017 – Today, 70% of U.S. TV viewers 18+ stream at least some of the content they watch, according to Horowitz Research. The introduction of Hulu with Live TV and YouTube TV signal a new era of competition to traditional cable, satellite, and fiber optic TV providers.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA

U.S. Connected CE purchase rates in gentle decline
Jun 27, 2017 – Research from Parks Associates reveals challenges manufacturers face as they seek to drive higher rates of purchase in the connected CE markets. While consumer intentions in 2017 mirror the levels of the previous two years, the long-term trend shows lower percentages of households buying CE than in the past.
News categories: Parks Associates, Tricia Parks, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Smartphone, Tablet, USA

Pay-TV Innovation Forum surveys the European Pay TV market
Jun 27, 2017 – According to a panel of European pay-TV industry executives, as growth in the European pay-TV industry matures, operators are shifting focus – looking to strengthen the core pay-TV offering, while diversifying into new areas to monetise their existing subscriber bases.
News categories: NAGRA, MTM, Simon Trudelle, Jon Watts, Digital TV, Europe, Market Research, Middle-East

SVOD subscribers in Latin America to reach 33.5 million in 2022
Jun 27, 2017 – According to Dataxis, SVOD services are showing great potential growth in Latin America and are expected to reach 17.4 million in 2017. Moreover, Dataxis forecasts that the market will double in volume to reach 33.5 million in 2022.
News categories: Dataxis, Digital TV, Latin America, Market Research, Streaming, Subscribers

Kagan releases multichannel projections for the U.S.
Jun 26, 2017 – The increasing loss of traditional multichannel subscribers in the U.S. is further splintering a video landscape in which streamed bundles, online subscription services, self-aggregation and over-the-air delivery are playing more prominent roles, according to Kagan.
News categories: Kagan, Ian Olgeirson, Digital TV, Market Research, USA

Digital pay TV in Latin America to reach 94% of total subscribers in 2022
Jun 26, 2017 – Digital Pay-TV continues to expand in Latin America. According to Dataxis, by 2016 digital TV was up to 85% of total TV subscribers and is expected to reach 94% by 2022, thus, making analog Pay-TV increasingly marginal.
News categories: Dataxis, Cable TV, Digital TV, IPTV, Latin America, Market Research, Satellite

Mobile distribution essential for African OTT success
Jun 26, 2017 – Sub-Saharan Africa OTT TV and video will still be a very immature sector by 2022, with movie and TV episode revenues reaching $640 million. However, this total is up by a multiple of 12 on 2016’s $52 million, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming

Quality of OTT video streaming experience directly tied to viewer loyalty
Jun 21, 2017 – Akamai (NASDAQ: AKAM) have released research demonstrating how quality of video resolution and playback affects viewers' engagement with and loyalty to over-the-top (OTT) video streaming services.
News categories: Akamai, Ian Munford, Content Distribution, Digital TV, Market Research, Streaming, Worldwide