Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

EU cable TV continues to grow despite OTT competition
Dec 19, 2016 – The cable industry in the European Union has continued to grow amidst increasing competition from traditional and Over-The-Top (OTT) players, according to a report released by IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Maria Rua Aguete, Cable TV, Digital TV, EU, Market Research

238 million installed connected TV devices expected by 2019
Dec 16, 2016 – According to the NPD Connected Intelligence Connected Home Forecast, by the end of 2019, 238 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs.
News categories: NPD, John Buffone, Digital TV, Market Research, Mobile, Set Top Box, Smart TV, Worldwide

AR/VR headsets shipments expected to grow at a 5 year CAGR of 108.3%
Dec 15, 2016 – According to IDC, worldwide AR and VR headset shipments are expected to see a compound annual growth rate (CAGR) of 108.3% over 2015-2020, reaching 76.0 million units by 2020. The more affordable VR devices will continue to lead the market in terms of volume.
News categories: International Data Corp, Ryan Reith, Jitesh Ubrani, Tom Mainelli, Market Research, Metaverse, Worldwide

Kantar retains Turkish TV Audience Measurement contract
Dec 15, 2016 – TIAK, the joint industry committee for TV ratings in Turkey, has awarded Kantar Media the contract to continue delivering the official TV trading currency until at least 2020, with the option to extend until 2022.
News categories: Kantar, TİAK, Mesut Sakal, Ibrahim Eren, Advertising, Market Research, Turkey

Study reveals how smartphones are transforming the TV experience
Dec 15, 2016 – The Streaming Video Alliance has announced the findings of its 'Mobile Video: Exposed' report that explores consumers' perceptions and behaviors around watching video on mobile phones.
News categories: Streaming Video Alliance, Jason Thibeault, Digital TV, Market Research, Mobile, Worldwide

NPD gains access to Tru Optik OTT TV usage data
Dec 15, 2016 – Tru Optik has announced that it has partnered with NPD Group. Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via OTT TV and Connected TV.
News categories: Tru Optik, NPD Group, Andre Swanston, David Wiesenfeld, Karyn Schoenbart, Advertising, Digital TV, Market Research, Streaming, Worldwide

DEN Networks adds 270k digital subscribers in 3Q 2016
Dec 14, 2016 – DEN Networks has announced results for the quarter ended 30 September 2016. The company seeded 270k STBs during the quarter taking its digital base to 10.1 million. DEN is shortly to launch an OTT application.
News categories: DEN Networks, SN Sharma, Cable TV, India, Results, Set Top Box, Streaming, Subscribers

FreeviewPlus doubles Australian penetration in less than 12 months
Dec 13, 2016 – Freeview Australia’s hybrid TV service FreeviewPlus has notched up strong growth in 2016, with the most recent figures showing household penetration has risen to 20% – double the figure released earlier this year.
News categories: Freeview Australia, Liz Ross, Australia, Digital TV, HbbTV, Market Research, Satellite, Set Top Box, Terrestrial

Global SVOD homes to reach 428 million by 2021
Dec 12, 2016 – The number of SVOD homes is forecast to reach 428 million across 200 countries by 2021, up from 177 million in 2015 and an expected 248 million by end-2016, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Subscribers, Worldwide