Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Setplex unveils AI ad-detection technology at IBC 2024
Sep 13, 2024 – Setplex has launched its AI Ad-Detection Module. For live streams, the module detects ad pods and inserts SCTE-35 markers. For VOD content, the module identifies optimal moments for ad insertion.
News categories: Setplex, Lionel Dreshaj, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

DAA releases guidelines for use of AdChoices on CTV devices
Sep 12, 2024 – The Digital Advertising Alliance (DAA) has announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments.
News categories: DAA, Lou Mastria, Advertising, Digital TV, Streaming, USA, UX, Worldwide

FreeWheel selects Samba TV as ACR partner
Sep 11, 2024 – FreeWheel has integrated Samba TV's opted-in, first-party ACR data with its large pool of inventory to help advertisers maximize reach, optimize frequency, and increase return on ad spend.
News categories: FreeWheel, Samba TV, Katy Loria, Ashwin Navin, Ivanka Farrell, Daria Grastara, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

Síminn extends personalisation relationship with XroadMedia
Sep 13, 2024 – Síminn has renewed its relationship with XroadMedia. XroadMedia will now provide its advanced decision engine technology to power targeted ads and FAST channels on Síminn’s platform.
News categories: XroadMedia, Síminn, Adolf Proidl, David Gunnarsson, Advertising, Digital TV, IBCShow, Iceland, IPTV, UX

Dolby unveils live streaming offering for sport and entertainment
Sep 13, 2024 – Dolby (NYSE: DLB) has unveiled a range of cloud video solutions for live streaming. With new capabilities from THEO Technologies, these experiences can also now incorporate advertising.
News categories: Dolby, Giles Baker, Mark Ison, Andrew Costello, Advertising, Digital TV, IBCShow, Streaming, Worldwide

Harmonic VOS360 Ad SaaS validated by FreeWheel
Sep 13, 2024 – Harmonic (NASDAQ: HLIT) has announced that its VOS®360 Ad SaaS has been officially integrated with FreeWheel’s platform for server-side ad insertion (SSAI) and in-stream advertising.
News categories: Harmonic, FreeWheel, Gil Rudge, Marc Lauriac, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide

Teads and Whale TV collaborate on home screen display advertising
Sep 12, 2024 – Teads and Whale TV have expanded their partnership in Europe to include collaboration on the monetization of Connected TV (CTV) Native Display Inventory on Whale TV models.
News categories: Whale TV, Teads, Mike Duin, Geert Hoogeveen, Advertising, Digital TV, Europe, Smart TV, UX

Amagi and Applicaster enhance viewer experience and engagement
Sep 11, 2024 – Amagi and Applicaster have enhanced their integration to include support for linear, VOD and single live events in the same app experience, along with extended content personalization options.
News categories: Amagi, Applicaster, Scott Cunningham, Jonathan Laor, Advertising, Apps, Digital TV, IBCShow, Streaming, UX, Worldwide

Mediacom deploys CommScope ad insertion solution
Sep 10, 2024 – Mediacom has deployed CommScope's (NASDAQ: COMM) Manifest Delivery Controller (MDC) to increase revenue with more finely targeted ads while ensuring a high-quality IP video experience.
News categories: CommScope, Mediacom, Ray Bontempi, JR Walden, Advertising, Cable TV, Content Distribution, Digital TV, USA