Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

U.S. JIC awards iSpot certification as national currency
Aug 13, 2024 – The U.S. Joint Industry Committee (JIC) has announced that iSpot has been granted JIC Currency Certification. The news follows the JIC's certification of Comscore and VideoAmp in April.
News categories: U.S. Joint Industry Committee, iSpot, Travis Scoles, Advertising, Big Data, Digital TV, USA

UK forecast to have largest entertainment and media market in Europe
Aug 14, 2024 – The UK is forecast to have the largest entertainment and media (E&M) market in Europe from next year, according to PwC. UK E&M revenue is expected to break the £100bn barrier this year.
News categories: PwC, Mary Shelton Rose, Dan Bunyan, Ben Bird, Advertising, Digital TV, Gaming, Market Research, Streaming, UK

Media Press Group launches non-proprietary entertainment metadata IDs
Aug 13, 2024 – Media Press Group has launched OpenID, a non-proprietary ID solution supporting metadata flows throughout the media supply chain. The group will make its metadata archive available through OpenID.
News categories: Media Press Group, Gijs Davelaar, Advertising, Big Data, Digital TV, UX, Worldwide

Samba TV releases H1 2024 State of Viewership report
Aug 8, 2024 – Samba TV has released its State of Viewership report for H1 2024. The report shows surging streaming and dynamic advertising opportunities in the U.S., while linear continues to decline.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

Amagi brings contextual CTV advertising to FAST with Anoki
Aug 6, 2024 – Amagi has partnered with Anoki on contextual advertising for FAST services. Anoki's platform generates contextual scene-level metadata on content served by Amagi using multimodel generative AI.
News categories: Amagi, Anoki, Srinivasan KA, Raghu Kodige, Advertising, Big Data, Digital TV, Streaming, Worldwide

Xperi signs seventh TV partner to integrate TiVo OS
Aug 5, 2024 – In its 2nd quarter 2024 results Xperi (NYSE: XPER) announced that it has signed a seventh TiVo OS partner, a top 5 supplier of smart TVs in the U.S. market, with plans to launch TVs in 2025.
News categories: Xperi Inc, Jon Kirchner, Advertising, Automotive, Digital TV, Europe, IPTV, Japan, Results, Smart TV, TV OS, USA, Worldwide

Roku joins Unified ID 2.0 identity fabric
Aug 1, 2024 – Roku (NASDAQ: ROKU) has announced its adoption of Unified ID 2.0 (UID2), a solution helping pioneer a new identity fabric for the open internet, across its premium streaming inventory.
News categories: Roku, The Trade Desk, Jay Askinasi, Will Doherty, Advertising, Big Data, Digital TV, USA, Worldwide

Comscore extends YouTube audience measurement to all digital devices
Jul 30, 2024 – Comscore (NASDAQ: SCOR) has launched measurement of YouTube audiences across all digital devices in the U.S., delivering a holistic view of YouTube traffic across desktop, mobile and connected TV.
News categories: Comscore, Steve Bagdasarian, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Austria TV measurement to integrate data from HbbTV devices
Jul 25, 2024 – The TELETEST working group (AGTT) has enhanced audience measurement in Austria by combining its existing Teletest panel with return path data from over 1.1 million connected HbbTV devices.
News categories: TELETEST, Thomas Gruber, Susanne Koll, Advertising, Austria, Big Data, Digital TV, HbbTV