Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

U.S. advanced TV ad spending up 60% year-on-year
Nov 6, 2017 – Videology has released its Q3 2017 U.S. TV & Video Market At-A-Glance report. According to the report, spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
News categories: Videology, Mark McKee, Advertising, Digital TV, Market Research, USA

MCN partners with SAS to develop ad targeting platform
Nov 6, 2017 – Multi Channel Network has entered a data partnership with SAS. MCN and SAS are developing SIA, Australia’s first data platform unifying market leading data sources and ultimately providing advertisers with a single consumer view across linear TV and all digital platforms.
News categories: Multi Channel Network, SAS, Mark Brandon, David Bowie, Advertising, Australia, Big Data, Digital TV

Yospace provides server-side dynamic ad insertion for TV4 Play in Sweden
Nov 1, 2017 – Sweden’s largest commercial broadcaster, TV4, has chosen Yospace Dynamic Ad Insertion to monetise live channels on its TV everywhere platform, TV4 Play. TV4 is using Yospace’s server-side DAI system to open up new inventory across its live streams.
News categories: Yospace, Bonnier, TV4, Edward New, Marcus Lindén, Advertising, Content Distribution, Digital TV, Streaming, Sweden

Centro adds Samba TV to its programmatic ad platform
Nov 1, 2017 – Centro has announced access to additional connected TV inventory via a Samba TV private marketplace (PMP). Available through programmatic buying on Centro’s platform, connected TV PMPs enable advertisers to efficiently and precisely reach OTT streamers at scale.
News categories: Centro, Samba TV, Katie Risch, Advertising, Digital TV, USA

Nielsen Marketing Cloud enhanced with Gracenote Smart TV data
Oct 31, 2017 – Nielsen (NYSE: NLSN) has announced that it will use Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP).
News categories: Nielsen, Kelly Abcarian, Damian Garbaccio, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

INVIDI and Foxtel to bring addressable television to Australia
Oct 24, 2017 – INVIDI Technologies and Foxtel have announced that they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content.
News categories: INVIDI Technologies, Foxtel, Dave Downey, Peter Tonagh, Advertising, Australia, Digital TV, Middleware, Satellite, Set Top Box

Admeira runs interactive advertising in HbbTV trial with AdScribe
Oct 24, 2017 – AdScribe has announced that it is bringing interactive advertising to TV viewers on HbbTV devices. Admeira, partnering with AdScribe, has launched an advertising beta test running on the public TV channels delivered by a major Swiss TV operator.
News categories: AdScribe, Admeira, Donal O'Connor, Advertising, Digital TV, HbbTV, Set Top Box, Switzerland

Beenius to integrate iPROM programmatic advertising into its TV platform
Oct 23, 2017 – Beenius has announced that it is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform.
News categories: Beenius, iPROM, Dragoslav Radin, Igor Mali, Advertising, Digital TV, Middleware, Worldwide

Yospace combines dynamic ad insertion with Harmonic media processing
Oct 18, 2017 – Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions. The integration will accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.
News categories: Yospace, Harmonic, David Springall, Advertising, Content Distribution, Digital TV, Worldwide