Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

SBS launches HbbTV advertising with Chio, 24i, Isobar and Carat
Jun 8, 2017 – 24i Media has announced that they have joined forces with Isobar and Carat to create and implement HbbTV-based addressable TV for SBS Broadcasting in the Netherlands. The first campaign is with the brand Chio Heartbreakers.
News categories: 24i Media, SBS Broadcasting, Carat, Isobar, Madelon Olsthoor, Dorine van Mullem-Ale, Ronnie van Briemen, Advertising, Digital TV, HbbTV, Netherlands

Simulmedia TV audience targeting platform goes SaaS
Jun 5, 2017 – Simulmedia has announced that it is has begun to license a standalone version of its Video Advertising Marketing Operating System (VAMOS), a predictive planning, analytics and execution platform built for TV.
News categories: Simulmedia, Dave Morgan, Advertising, Big Data, Digital TV, USA

Alphonso raises capital to scale TV data cloud services
Jun 5, 2017 – TV data company Alphonso has announced that it has secured $5.6 million in equity financing led by Manifest Investment Partners. The company will use the investment to expand distribution both in the US and abroad.
News categories: Alphonso, Manifest Investment Partners, Ashish Chordia, Paul Falzone, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide

comScore expands partnership with Charter Communications
May 31, 2017 – comScore has announced an agreement with Charter Communications to expand its integration of Charter’s aggregated and anonymized television data from all U.S. markets into comScore's TV measurement service.
News categories: comScore, Charter Communications, Gian Fulgoni, Advertising, Big Data, Cable TV, Digital TV, USA

Univision selects Videology to develop multi-platform advertising portfolio
May 30, 2017 – Univision Communications Inc. (UCI) has partnered with Videology. The cross-screen planning, forecasting and measurement capabilities that Videology offers will bring added media value to UCI, which continues to offer more content on more digital platforms, while it diversifies the range of its programming.
News categories: Videology, Univision, Scott Ferber, Steve Mandala, Advertising, Digital TV, USA

Samba TV partners with SpotX for OTT audience targeting and ad serving
May 25, 2017 – Samba TV and SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV environments. SpotX will become Samba TV’s primary connected TV ad server.
News categories: SpotX, Samba TV, Jeremy Straight, Ashwin Navin, Advertising, Digital TV, Smart TV, Streaming, USA, Worldwide

Mediaocean and VideoAmp create software to optimize TV upfront commitments
May 24, 2017 – Mediaocean and VideoAmp have announced a partnership which creates a fully integrated linear TV planning and optimization solution for the upfront and scatter markets for agencies and brands.
News categories: VideoAmp, Mediaocean, Jay Prasad, Ramsey McGrory, Advertising, Big Data, Digital TV, USA

StarHub and Nielsen combine TV audience and consumer data
May 19, 2017 – StarHub and Nielsen have partnered to offer TV advertisers enhanced profiling options by fusing StarHub's TV audience measurement data with consumption statistics from Nielsen Consumer and Media View in Singapore.
News categories: StarHub, Nielsen, Germaine Ng Ferguson, Annette Kunst, Advertising, Big Data, Cable TV, Digital TV, Singapore

Sling TV ad slots now available programmatically through SpotX
May 16, 2017 – Advertisers seeking targeted consumer segments across premium over-the-top (OTT) video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable data segments.
News categories: Sling TV, SpotX, Adam Lowy, Ben Abbatiello, Advertising, Big Data, Digital TV, Streaming, USA