Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Roku partners with comScore for video ad measurement
Oct 26, 2016 – Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
News categories: comScore, Roku, Mediavest | Spark, Timur Yarnall, Scott Rosenberg, Jeff Giacchetti, Advertising, Digital TV, Set Top Box, Streaming, USA

SpotX and BrightLine automate connected TV video ad purchasing
Oct 19, 2016 – Video inventory management platform, SpotX, and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households.
News categories: SpotX, BrightLine, Allen Klosowski, Jacqueline Corbelli, Advertising, Digital TV, USA

Movistar+ signs with Kantar for audience measurement
Oct 13, 2016 – Movistar+, a major Spanish telecoms operator owned by Telefónica S.A, has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.
News categories: Kantar Media, Movistar, Richard Asquith, Felipe de Lucas, Advertising, Digital TV, IPTV, Set Top Box, Spain

TV viewers would rather watch ad-supported online TV than pay for a subscription
Sep 27, 2016 – The online TV market appears to be settling on monthly or yearly subscriptions as its pay model of choice. But according to Hub, a majority of TV consumers (53%) say they actually prefer free TV, where they 'pay' by viewing commercials.
News categories: Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Advertising, Digital TV, Market Research, Streaming, USA

TiVo adds personalization and discovery to Fan TV
Sep 27, 2016 – TiVo (NASDAQ: TIVO) has announced that Fan TV will include new personalization and discovery features across TV, tablet and mobile devices. Additionally, Fan TV will now be available on Apple TV and Roku.
News categories: TiVo, Michael Hawkey, Advertising, CableTecExpo, Digital TV, Streaming, USA, UX

comScore partners with DEG for digital industry reporting
Sep 22, 2016 – comScore (NASDAQ: SCOR) has announced a partnership with The Digital Entertainment Group (DEG) for comScore's Digital Download Essentials Industry (DDEi) service in North America. DDEi provides data on movie and TV content accessed by the consumer via the internet.
News categories: Digital Entertainment Group, comScore, Amy Jo Smith, Advertising, Digital TV, Market Research, North America, Set Top Box, Streaming

Adobe is launch partner for Conviva multiscreen QoE metrics
Sep 20, 2016 – Conviva has announced Adobe as a launch partner for Conviva’s QoE Ecosystem initiative. By bringing all metrics together into the same console, publishers will have a clearer visibility and understanding of the customer experience in the client player.
News categories: Conviva, Adobe, Dr. Hui Zhang, Advertising, Digital TV, Mobile, Worldwide

Alticast and ContentWise collaborate to expand Personalized TV market
Sep 9, 2016 – ContentWise and Alticast have announced that they are integrating the ContentWise personalization system with the Alticast AltiPlex SDP (Service Delivery Platform) and AltiPlatform middleware.
News categories: ContentWise, Alticast, Pancrazio Auteri, Joon Hee Ho, Advertising, Digital TV, IBCShow, Middleware, Worldwide

Amino and XroadMedia collaborate in delivery of personalised OTT services
Sep 9, 2016 – Amino and XroadMedia are to collaborate in delivering personalised OTT services to video and TV service providers worldwide. XroadMedia will integrate its Ncanto personalisation service with the Amino Move cloud TV platform.
News categories: Amino, XroadMedia, Michael Clegg, Adolf Proidl, Advertising, Digital TV, IBCShow, Middleware, Set Top Box, Worldwide