Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Accedo and Deutsche Telekom partner on immersive sports streaming
Jun 6, 2024 – Accedo has worked with Deutsche Telekom on XR sports streaming of live sports, showing interactive features such as live stats, multi-camera feeds, player cards and 3D sponsored experiences.
News categories: Accedo, Deutsche Telekom, Michael Lantz, Daniel Aslam, Advertising, Digital TV, Germany, Metaverse, Streaming, UX

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories: Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA

IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories: IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

Ad server from SAS powers advertising on ITVX
May 23, 2024 – ITV is using an API-driven first-party ad server, developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
News categories: SAS, ITV, Roderick Crawford, Alex Maison, Advertising, Digital TV, Streaming, UK

Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories: Xperi, Jon Kirchner, Mike Laband, Advertising, Automotive, Digital TV, IPTV, Smart TV, TV OS, USA, Worldwide

Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories: BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX

beIN MEDIA to launch targeted TV advertising with Synamedia
May 20, 2024 – beIN MEDIA has selected Synamedia's Iris addressable advertising platform for the launch of a new broadcast advertising offering that is the first of its kind in the MENA region.
News categories: Synamedia, beIN MEDIA, Guy Southam, Bahadir Karalar, Advertising, Digital TV, Middle-East, Satellite, Streaming