Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Magnite to power programmatic on Sky Sport Now in New Zealand
Jan 28, 2025 – Magnite (NASDAQ: MGNI) is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.
News categories: Magnite, Sky New Zealand, Yael Milbank, Lauren Quaintance, Advertising, Digital TV, New Zealand, Streaming

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

Nielsen and Cox Media renew TV measurement agreement
Jan 27, 2025 – Nielsen and Cox Media Group (CMG) have renewed their agreement for television and audio measurement services covering CMG local television and radio stations.
News categories: Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

TCL and PubMatic partner on live sports advertising
Jan 22, 2025 – TCL (1070.HK) and PubMatic (Nasdaq:PUBM) have connected TCL's programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic's platform to power live sports ad demand.
News categories: PubMatic, TCL, Abbie Reichner, Jeremy Straight, Advertising, Digital TV, Smart TV, Streaming, USA

Netflix global streaming paid memberships exceed 300 million
Jan 21, 2025 – Netflix (NASDAQ: NFLX) has posted Q4 2024 results on its website. In Q4, revenue increased 16% YoY, while operating income rose 52%. The company finished 2024 with 302 million memberships.
News categories: Netflix, Advertising, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Proximic by Comscore releases State of Programmatic report
Jan 21, 2025 – Proximic by Comscore (NASDAQ: SCOR) has released its annual State of Programmatic Report. One key finding is that 72% of respondents are planning to increase programmatic investments in 2025.
News categories: Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA

Kantar Group announces proposed sale of Kantar Media
Jan 17, 2025 – Kantar Group has announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction's purchase price of around $1 billion is anticipated to be primarily paid in cash.
News categories: Kantar Media, H.I.G. Capital, Kantar Group, Patrick Béhar, Nishant Nayyar, Chris Jansen, Advertising, Big Data, Digital TV, MandA, Market Research, Private Equity, Worldwide

DIRECTV acquires majority stake in INVIDI Technologies
Jan 15, 2025 – DIRECTV has acquired majority ownership of INVIDI, a provider of addressable TV advertising solutions that allow marketers to target specific audiences on TV without wasting ad impressions.
News categories: DIRECTV, INVIDI Technologies, Amy Leifer, Advertising, Digital TV, MandA, USA