Advertising (Targeted Advertising, Programmatic Advertising, AdTech)
Circle City renews with Nielsen for Local TV measurement
Mar 27, 2024 – Nielsen has announced a renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement.
News categories:
Nielsen, Circle City, Paul LeFort, DuJuan McCoy, Advertising, Big Data, Digital TV, USA
Brightcove launches Cloud Playout 2.0
Mar 27, 2024 – Brightcove (NASDAQ: BCOV) has launched Cloud Playout 2.0, offering customers new ways to create linear channels, monetize their media, and streamline their workflows in one platform.
News categories:
Brightcove, Scott Levine, Advertising, Content Distribution, Digital TV, UX, Worldwide
FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories:
FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA
Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories:
Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming
Ease Live launches contextual on-stream advertising capability
Mar 25, 2024 – Ease Live now enables sports streaming providers to place ads through the graphical overlay that already delivers live game and player stats, play-by-play analysis and other real-time information.
News categories:
Ease Live, Kjetil Horneland, Advertising, Digital TV, NABShow, Streaming, UX, Worldwide
Tolka to show datacasting and advertising solutions at NAB Show 2024
Mar 21, 2024 – At the NAB Show, Tolka will promote its extensive range of broadcast media products and services, including its ATSC 3 receiver modules, datacasting solutions and targeted content insertion system.
News categories:
Tolka, Michael Day, Advertising, ATSC 3, Content Distribution, Digital TV, NABShow, USA
Titan OS partners with European ad sales houses
Mar 19, 2024 – Titan OS has partnered with ad sales houses EXTE, Goldbach, Media16, RTL AdAlliance, ShowHeroes and Stamp to provide access to its inventory for advertisers in key European territories.
News categories:
Titan OS, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, TV OS
Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories:
Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide
Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories:
Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide
Latest News
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store
- Media Distillery to power Swisscom ad-free replay product
- MagentaTV strengthens addressable TV business with Equativ
- Deutsche Telekom selects Broadpeak Cloud DVR solution for MagentaTV
- Nexxen empowers Australian advertisers using VIDAA ACR data