Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Magnite to power programmatic on Samsung TV Plus in Southeast Asia
Jan 15, 2025 – Magnite (Nasdaq: MGNI) has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
News categories: Magnite, Samsung, Gavin Buxton, Alex Spurzem, Advertising, Digital TV, Philippines, Singapore, Streaming, Thailand

Comscore expands local currency deal with Coastal Television
Jan 14, 2025 – Comscore (NASDAQ: SCOR) has expanded its agreement with Coastal Television to include Comscore's Advanced Audience data which allows marketers to target audiences based on behaviour.
News categories: Comscore, Coastal Television, Steve Bagdasarian, Bill Fielder, Advertising, Big Data, Broadcast, Digital TV, USA

FIFA+ selects Magnite for global programmatic expansion
Jan 14, 2025 – Magnite (NASDAQ: MGNI) has announced its selection as FIFA+'s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, EMEA, LATAM, and APAC.
News categories: Magnite, FIFA+, Sam Wilson, Advertising, Digital TV, Streaming, Worldwide

LG and Samsung unveil TheTake-powered shoppable TV at CES
Jan 7, 2025 – TheTake has announced partnerships with LG and Samsung for its AI-powered shoppable TV technology. At CES, LG showcased a 'Click to Search' shopping feature powered by TheTake's technology.
News categories: TheTake, LG Electronics, Samsung, Tyler Cooper, Advertising, CES2025, Digital TV, Smart TV, TV OS, USA, UX

Disney Advertising shares ad-supported MAU numbers
Jan 8, 2025 – Disney Advertising (NYSE: DIS) has shared ad-supported monthly active user (MAU) data, showing that ad-supported MAUs have reached an estimated 157 million globally, and 112 million domestically.
News categories: Disney Advertising, Rita Ferro, Advertising, CES2025, Digital TV, Market Research, North America, Streaming, Worldwide

DIRECTV offers programmatic access to linear satellite inventory
Jan 8, 2025 – DIRECTV Advertising has announced the programmatic enablement of its linear satellite inventory, providing advertisers with access to audiences across satellite and streaming.
News categories: DIRECTV Advertising, Amy Leifer, Tyler Kelly, Sean Buckley, Advertising, Digital TV, Satellite, USA

MPA unveils Asia-Pacific video industry key trends
Jan 8, 2025 – Media Partners Asia (MPA) has released its 2025 report on the Asia-Pacific video and broadband market, revealing major growth drivers and significant shifts in the industry landscape.
News categories: Media Partners Asia, Vivek Couto, Advertising, Asia, Broadband, Broadcast, Digital TV, Market Research, Streaming

VideoAmp renews measurement partnership with Paramount
Jan 7, 2025 – Paramount Global has extended its partnership with VideoAmp. VideoAmp will provide the entertainment giant with a view of its audience, enabling both demographic and advanced audience measurement.
News categories: VideoAmp, Paramount, Bryan Goski, John Halley, Advertising, Big Data, Digital TV, USA

Whale TV announces profit sharing program for TV brands
Jan 7, 2025 – Whale TV is starting the rollout of Whale OS 10. The company is also introducing a profit share program which compensates OEMs for every TV set shipped, along with a share of platform revenue.
News categories: Whale TV, Jason He, Advertising, CES2025, Digital TV, Smart TV, Streaming, TV OS, Worldwide