Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Imagine Communications partners with Google for TV advertising
Sep 13, 2023 – Imagine Communications has announced a partnership with Google Ad Manager, enabling broadcasters and TV operators to run campaigns while ensuring consistent ad placement on all delivery platforms.
News categories: Imagine Communications, Google Ad Manager, Rob Malcolm, Advertising, Digital TV, IBCShow, Worldwide

Witbe introduces dynamic ad insertion monitoring for streaming video
Sep 12, 2023 – Witbe (Euronext: FR0013143872, ALWIT) has introduced Ad Monitoring and Content Matching technology, to identify and resolve playback errors caused by dynamic ad insertion in streaming video.
News categories: Witbe, Yoann Hinard, Advertising, Digital TV, IBCShow, QoE, Streaming, Worldwide

Synamedia updates ad platform and adds Index Exchange partnership
Sep 7, 2023 – Synamedia has unveiled updates to its Synamedia Iris advertising platform that expand campaign formats and increase monetisation options. A partnership with Index Exchange connects Iris customers with global advertisers.
News categories: Synamedia, Index Exchange, Scott Kewley, Marija Masalskis, Advertising, Digital TV, IBCShow, Worldwide

Amagi and Imagine Communications unveil FAST monetization solution
Sep 6, 2023 – Amagi, with Imagine Communications, has unveiled a FAST monetization solution for direct inventory sales. The solution integrates Amagi's dynamic ad insertion platform with Imagine's video ad server.
News categories: Amagi, Imagine Communications, Baskar Subramanian, Tom Cotney, Advertising, Digital TV, IBCShow, Streaming, Worldwide

Atresmedia monetizes international channels with ENENSYS ad insertion
Sep 4, 2023 – ENENSYS has announce that Atresmedia has selected Enensys AdsReach ad insertion for its Antena 3 Internacional and Atreseries Internacional channels, distributed over IP in North America.
News categories: ENENSYS, Atresmedia, Didier Farcy, Miguel Santos, Advertising, Content Distribution, Digital TV, North America

ThinkAnalytics to launch generative AI-based solutions personalization at IBC
Sep 5, 2023 – ThinkAnalytics has announced it is adding voice, chatbot and other solutions combining generative AI, personalized recommendations, content metadata and natural language interaction to its portfolio.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, IBCShow, UX, Worldwide

Beachfront releases part two of CTV Marketplace Insights Report
Aug 30, 2023 – Beachfront has released the second installment of its CTV Marketplace Insights Report, providing insights into the rapidly evolving CTV and OTT advertising landscape.
News categories: Beachfront, Amit Nigam, Advertising, Digital TV, Market Research, Streaming, USA

Magnite and SpringServe support FAST ad management at Virgin Media
Aug 30, 2023 – Magnite (NASDAQ: MGNI) has been selected as the preferred SSP to support Virgin Media's FAST channels. Virgin Media will also use SpringServe, Magnite's ad serving platform.
News categories: Magnite, SpringServe, Virgin Media, Sam Wilson, Leon Siotis, David Bouchier, Advertising, Digital TV, Streaming, UK

Blue Ant Media partners with IRIS.TV for contextual advertising
Aug 29, 2023 – Blue Ant Media is partnering with IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels.
News categories: Blue Ant Media, IRIS.TV, Jamie Schouela, Steve Reich, Advertising, Big Data, Digital TV, Streaming, Worldwide