Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories: Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA

Pixalate releases H1'23 APAC mobile/CTV market report
Aug 2, 2023 – Pixalate has released its H1 2023 APAC Market and IVT Report for Mobile and CTV. The report includes device market share, app developer growth, and invalid traffic (IVT) and ad fraud trends.
News categories: Pixalate, Advertising, Apps, Asia, Digital TV, Market Research, Mobile, Streaming

Veset integrates cloud playout platform with AWS Elemental MediaTailor
Jul 25, 2023 – Veset's Nimbus cloud playout platform is now integrated with AWS Elemental MediaTailor, enabling users to build channels and insert personalised ads entirely in the cloud.
News categories: Veset, AWS Elemental, Gatis Gailis, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, Worldwide

Elemental TV and Spanglish Movies launch CTV/FAST ad platform
Jul 24, 2023 – Elemental TV, with Spanglish Movies, has unveiled Spanglish DSP, a CTV/FAST channel monetization platform tailored to the Hispanic and Latin American market in the U.S.
News categories: Spanglish Movies, Elemental TV, Gustavo R. Aparicio, Albert Yu, Advertising, Digital TV, USA

Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories: Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Brightcove and PubMatic partner on ad monetization
Jul 20, 2023 – Brightcove (Nasdaq: BCOV) has entered into a strategic agreement with PubMatic (Nasdaq: PUBM) to integrate PubMatic's programmatic advertising solutions with Brightcove’s video platform.
News categories: Brightcove, PubMatic, Michael Dorf, Meghan Jacobi, Advertising, Content Distribution, Digital TV, Worldwide

iQIYI partners with PubMatic for programmatic technology
Jul 19, 2023 – PubMatic (Nasdaq: PUBM) and iQIYI have expanded their partnership with the implementation of PubMatic's auction solution for OTT and connected TV (CTV) publishers.
News categories: PubMatic, iQIYI, John Martin, Frankie Fu, Advertising, Digital TV, Streaming, Worldwide

India Entertainment & Media industry to grow at 9.48% CAGR to 2027
Jul 17, 2023 – India's Entertainment & Media industry is expected to reach INR 6,828,903Cr (US$82.745bn) by 2027 - an 8.6% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2023-2027.
News categories: PwC, Manpreet Singh Ahuja, Werner Ballhaus, Advertising, Digital TV, Gaming, India, Market Research, Streaming

Bitcentral linear streaming solution integrates Google DAI
Jul 17, 2023 – Bitcentral has integrated Google dynamic ad insertion (DAI) into its ViewNexa linear streaming service to provide more monetization opportunities in linear and live streaming.
News categories: Bitcentral, Google, Greg Morrow, Advertising, Content Distribution, Digital TV, Streaming, Worldwide