Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

SpringServe joins Amazon streaming TV ad server certification program
Mar 10, 2023 – SpringServe (NASDAQ:MGNI) is to join the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, simplifying APS header bidding integration.
News categories: SpringServe, Amazon Publisher Services, Joe Hirsch, Advertising, Digital TV, Streaming, Worldwide

The CW taps iSpot as measurement provider for LIV Golf League
Mar 8, 2023 – The CW has selected iSpot to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear and digital properties.
News categories: iSpot, Nexstar Media, The CW, Stuart Schwartzapfel, Michael Strober, Advertising, Big Data, Digital TV, USA

Pixalate releases H2 2022 CTV ad supply chain report
Mar 7, 2023 – Pixalate has released its H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, an analysis of the state of open programmatic CTV advertising through the second half of 2022.
News categories: Pixalate, Advertising, Digital TV, Streaming, USA, Worldwide

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

Brightcove launches ad monetization service for media companies
Mar 7, 2023 – Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, enabling media companies to better monetize their live and VOD content with improved yield optimization.
News categories: Brightcove, Marc DeBevoise, David Beck, Michael Dorf, Advertising, Digital TV, Worldwide

VIZIO reports Q4 2022 results
Feb 28, 2023 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended September 30, 2022. The company reported that there are now 17.4 million SmartCast Active Accounts, up 15% YoY.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

FAST to account for 20% of UK ad-supported video market by 2027
Mar 2, 2023 – Blue Ant International has released findings from a study, conducted by Omdia, revealing that FAST will account for nearly 20% of the UK's $3bn premium online ad-supported video market by 2027.
News categories: Blue Ant, Lilla Hurst, Advertising, Digital TV, Market Research, Streaming, UK

Ateme 5G streaming integrated with AWS 5G MEC infrastructure
Feb 28, 2023 – Ateme has announced that its 5G media streaming solution is now integrated into Amazon Web Services' AWS Wavelength 5G Mobile-Access Edge Computing (MEC) infrastructure.
News categories: Ateme, AWS, Williams Tovar, 5G, Advertising, Content Distribution, Digital TV, MWC24, Worldwide

Samsung Ads Europe partners with DoubleVerify on ad quality verification
Feb 28, 2023 – DoubleVerify (NYSE: DV) has announced a partnership with Samsung Ads Europe to provide advertisers across Samsung's Smart TVs in Europe with solutions to help them verify the quality of their video and CTV campaigns.
News categories: DoubleVerify, Samsung, Nick Reid, Alex Hole, Advertising, Digital TV, Europe, Smart TV, Streaming