Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

SeaChange powers 'VIDAA Free' ad-supported video streaming hub
Feb 7, 2023 – VIDAA USA has launched VIDAA Free, a streaming hub of free ad-supported video available on TVs powered by the VIDAA smart TV OS. VIDAA Free is based on Xstream technology from SeaChange (NASDAQ: SEAC).
News categories: SeaChange, VIDAA, Chris Klimmer, Yaniv Gruenwald, Advertising, Digital TV, Smart TV, Streaming, TV OS, USA

Roku and DoorDash partner to offer on-demand delivery from the TV
Feb 7, 2023 – Roku (Nasdaq: ROKU) and DoorDash (NYSE: DASH) have announced a multi-year partnership to build a better TV experience and unlock new ways for consumers to access their favorite restaurants and more.
News categories: Roku, DoorDash, Gidon Katz, Rob Edell, Carl Loredo, Advertising, Digital TV, Streaming, TV OS, USA

Magnite announces next generation CTV and OTT monetization platform
Feb 7, 2023 – Magnite (NASDAQ:MGNI) has announced Magnite Streaming. Magnite Streaming empowers media owners to maximize the value of their assets across live and VOD inventory, CTV and OTT, and addressable linear.
News categories: Magnite, Sean Buckley, Evan Adlman, Andrew Tint, Travis Hockersmith, Jill Steinhauser, Advertising, Digital TV, USA, Worldwide

ThinkAnalytics unveils new customer wins
Feb 1, 2023 – ThinkAnalytics grew aggressively in 2022 with revenue growth of 30% year on year. New customer signings included Bell Canada, BritBox, Crunchyroll, Telus, Sony Pictures, Magyar Telekom, and MBC Group.
News categories: ThinkAnalytics, Eddie Young, Greg Riker, Advertising, Big Data, Digital TV, Europe, North America, Results, UX, Worldwide

BARB launches API giving clients direct access to viewing data
Jan 31, 2023 – BARB has beta launched an API to give its clients more flexibility in how they access BARB viewing data. The API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments.
News categories: BARB, Jim Jarrett, Advertising, Big Data, Digital TV, UK

Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories: EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

ITV increases investment in InfoSum
Jan 24, 2023 – ITV has announced a further investment in data technology company InfoSum, increasing its investment by 50%. InfoSum technology is used in a range of new and existing advertising products from ITV.
News categories: ITV, InfoSum, Rhys Mclachlan, Brian Lesser, Advertising, Big Data, Digital TV, MandA, UK

Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories: Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland

CIMM, 4A's and TVB looking at action plan for U.S. local TV measurement
Jan 19, 2023 – The Coalition for Innovative Media Measurement (CIMM), the 4A's and the TVB have launched a study focused on developing an action plan for supporting the evolution of local TV measurement in the U.S. market.
News categories: CIMM, 4A's, TVB, Sequent Partners, Jon Watts, Ashwini Karandikar, Hadassa Gerber, Betsy Rella, Keith Kazerman, Patti Cohen, Advertising, Big Data, Digital TV, USA