Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories: iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide

iWedia launches ad insertion platform, ATSC 3.0 stack and more
Dec 15, 2021 – iWedia has made several additions to its technology offering including an ad insertion platform, a multiscreen UI/UX solution and an ATSC 3.0 broadcast stack, plus the integration of Widevine CAS into its DTV middleware.
News categories: iWedia, Hans-Jürgen Désor, Advertising, ATSC 3, Conditional Access, Digital TV, Middleware, Set Top Box, UX, Worldwide

OpenRTB 2.6 adds improvements to support CTV pod bidding
Dec 9, 2021 – IAB Tech Lab has released OpenRTB 2.6 for public comment for a 60-day period. The flagship feature of OpenRTB 2.6 is that it enables seamless buying of CTV inventory by introducing structured, dynamic, and hybrid ad pods.
News categories: IAB Tech Lab, Shailley Singh, James Wilhite, Advertising, Digital TV, Streaming, USA, Worldwide

OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories: OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA

OTT players in SE Asia announce support for Unified ID 2.0
Dec 9, 2021 – The Trade Desk (NASDAQ: TTD) has announced that the Unified ID 2.0 initiative has expanded into SE Asia with its adoption by leading OTT platforms in the region. Unified ID 2.0 is a privacy-conscious identifier built from hashed and encrypted email addresses.
News categories: The Trade Desk, Bihao Pan, Advertising, Asia, Big Data, Digital TV, Streaming

Molotov selects Magnite as SSP and SpringServe as ad server
Dec 8, 2021 – Molotov, the French streaming platform, is leveraging Magnite as its SSP and SpringServe as its ad server for its ad-supported streaming service Mango. Mango has seen strong growth on the Molotov platform since its launch in November 2020.
News categories: Magnite, SpringServe, Molotov, Valérie Latronche, Léon Siotis, Beatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

Wyplay integrates Hoppr targeted advertising solution
Dec 6, 2021 – Wyplay has announced that it has integrated the Hoppr Ad Platform into its premium user experiences, providing new monetization opportunities for TV operators on STB operating systems such as Android TV, RDK and Linux.
News categories: Wyplay, Hoppr, Dominique FERAL, Cyril Daoud, Advertising, Digital TV, Set Top Box, Worldwide

Kantar appointed for TV audience measurement in Azerbaijan
Dec 7, 2021 – Kantar has been selected by the Azerbaijani TV industry to supply technology for a TV audience measurement currency in the country. Kantar will also support MARSA in the implementation of a nationally representative panel of households.
News categories: Kantar, Keld Nielsen, Suriyya Alizade, Advertising, Azerbaijan, Big Data, Digital TV

Xandr standardizes video content descriptors on its platform
Dec 1, 2021 – Xandr has released a new feature on its platform, described as content metadata for video. The new feature aims to help publishers improve monetization of their premium video supply through standardized content descriptors.
News categories: Xandr, Lynn Chealander, Eric Fitzpatrick, Advertising, Big Data, Digital TV, USA