Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Xandr brings CTV inventory to market in France
Sep 22, 2021 – Xandr has announced that it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make CTV inventory available to the French market.
News categories: Xandr, Vincent Soucaret, Stephane Schweitzer, Reza Ackbaraly, Béatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

mtv and Sofia Digital make linear TV ads clickable on Smart TVs
Sep 27, 2021 – MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
News categories: Sofia Digital, MTV Oy, Advertising, Digital TV, Finland, HbbTV, Smart TV, UX

Origin selects Kantar for UK media measurement
Sep 21, 2021 – In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
News categories: Kantar, Origin, Manish Bhatia, Joe Lewis, Maria Fernanda Paba, Advertising, Digital TV, UK

Roku launches OneView ad platform for Canada
Sep 23, 2021 – Roku (Nasdaq: ROKU) has expanded its Canadian TV advertising offering with the introduction of the OneView advertising platform. OneView enables ad campaigns across TV streaming, desktop, and mobile.
News categories: Roku, Matterkind, Christina Summers, Erin Rahn, Advertising, Canada, Digital TV, Streaming

SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories: IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA

Roku's Shopify app enables small business TV ad campaigns
Sep 21, 2021 – Roku (Nasdaq: ROKU) is to launch an app that will allow Shopify merchants to create TV streaming ad campaigns, opening the door for SMBs to grow branding and revenue through TV advertising.
News categories: Roku, Shopify, Jared Lefkowitz, Amir Kabbara, Andrew Goble, Advertising, Digital TV, Set Top Box, Smart TV, Streaming, USA

FreeWheel and Strategus unlock access to CTV inventory
Sep 20, 2021 – Strategus has partnered with FreeWheel to enable streamlined access to Strategus's premium CTV inventory through FreeWheel’s Strata platform, enabling buyers to receive proposals and send orders electronically.
News categories: FreeWheel, Strategus, Jamie Donnenfeld, Rachel Dillon, Todd Porch, Advertising, Digital TV, Streaming, USA

rlaxx TV to monetise linear ad breaks with smartclip
Sep 20, 2021 – smartclip and rlaxx TV have partnered to monetise the linear ad breaks within the rlaxx TV channel offering in Europe. The cooperation will kick off in the UK and Germany, with Spain joining in the next few months.
News categories: smartclip, rlaxx TV, Stephen Byrne, Ronny Lutzi, Advertising, Digital TV, Germany, Spain, Streaming, UK

Innovid introduces interoperable infrastructure for identity resolution
Sep 15, 2021 – Innovid has announced the launch of Innovid Key, an infrastructure approach to identity management. Developed to enable an accurate and persistent method by which advertisers can better understand and target audiences.
News categories: Innovid, Tal Chalozin, Advertising, Big Data, Digital TV, Streaming, USA