Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Redge Media compliant with IAB TCF 2.0
Jul 29, 2021 – Redge Media has been verified as compliant with IAB standards for EU GDPR regulations. The IAB Framework assures transparency and greater control over personal data within AVOD/FAST services.
News categories: Redge Technologies, Advertising, Big Data, Digital TV, Europe, Streaming

52% of U.S. consumers stop paying attention when ads come on the TV
Jul 29, 2021 – As consumers have been forced to self-filter what they spend their attention on in an increasingly saturated attention environment, it is increasingly ads which are not making the cut, a new report from MIDiA has found.
News categories: MIDiA, Hanna Kahlert, Advertising, Digital TV, Market Research, USA

USSI Global to bring DOOH analytics to NEXTGEN TV broadcasters
Jul 27, 2021 – USSI Global has created an R&D program that will bring audience analytics to broadcast customers delivering NEXTGEN TV services. The essential technology component will be developed in partnership with AdMobilize.
News categories: USSI Global, AdMobilize, Anthony Morelli, Ted Korte, Rodolfo Saccoman, Advertising, ATSC 3, Big Data, Digital TV, USA

OMG and mediasmart bring programmatic and CTV ads to Indonesia
Aug 2, 2021 – Omnicom Media Group Indonesia has announced a partnership with mediasmart to bring mediasmart's programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia.
News categories: mediasmart, Omnicom Media Group, Noelia Amoedo, Rajat Basra, Advertising, Digital TV, Indonesia, Streaming

Tolka introduces personalized ad delivery for one-way broadcast networks
Jul 28, 2021 – Tolka has announced Tolka ADS, a personalized ad delivery system which allows broadcasters to deliver specific promotional content and commercials to targeted groups, without the need for an internet return path.
News categories: Tolka, Michael Day, Alex Day, Advertising, Digital TV, Worldwide

Magnite to manage ad placement for Brazil's NetMovies
Jul 26, 2021 – Magnite has begun a collaboration with NetMovies that allows Magnite to manage the placement of ads within the entire catalog of ad-supported independent films, series and videos offered by NetMovies.
News categories: Magnite, NetMovies, Rafael Pallarés, Marcelo Spinasse Nunes, Advertising, Brazil, Digital TV, Streaming

Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories: Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico

Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories: Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, Streaming, USA

DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA