Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

FreeWheel advertising technology for Redbox's free streaming service
Oct 4, 2021 – Redbox has partnered with FreeWheel to integrate programmatic technology into its free streaming platforms. Through the technology, advertisers will be able to buy Redbox inventory and target audiences.
News categories: Redbox, FreeWheel, Jason Kwong, Dave Clark, Advertising, Digital TV, Streaming, USA

IAB Tech Lab announces ads.cert 2.0 authentication protocols
Sep 30, 2021 – IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
News categories: IAB Tech Lab, Amit Shetty, Rob Hazan, Advertising, Content Protection, Digital TV, Streaming, USA

Xandr introduces premium video inventory catalog
Sep 30, 2021 – Xandr has launched its Premium Video Catalog, providing access to over 1,400 one-to-one video and CTV inventory deals and over 2,500 off-the-shelf audience deals across North America.
News categories: Xandr, Alex Chatfield, Kyle Brennan, Tom Sly, Advertising, Digital TV, Streaming, USA

ThinkAnalytics makes hyper-targeting a reality for TV
Sep 30, 2021 – ThinkAnalytics has enhanced ThinkAdvertising to bring more sophisticated, digital-style ad targeting to the TV sector, and provide opportunities for video service providers to build additional revenue streams.
News categories: ThinkAnalytics, Tony Mooney, Peter Docherty, Advertising, Big Data, Digital TV, Worldwide

VideoAmp and ViacomCBS announce TV measurement partnership
Sep 28, 2021 – VideoAmp has announced a partnership with ViacomCBS in which it will provide the media and entertainment company with an alternative currency to plan, transact and measure national media campaigns.
News categories: VideoAmp, ViacomCBS, Ross McCray, John Halley, Advertising, Big Data, Digital TV, USA

Xandr brings CTV inventory to market in France
Sep 22, 2021 – Xandr has announced that it will be partnering with multiple CTV apps including Molotov.TV, Clubbing TV and Quincy Jones’ Qwest TV to make CTV inventory available to the French market.
News categories: Xandr, Vincent Soucaret, Stephane Schweitzer, Reza Ackbaraly, Béatrice Leroux Barraux, Advertising, Digital TV, France, Streaming

mtv and Sofia Digital make linear TV ads clickable on Smart TVs
Sep 27, 2021 – MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
News categories: Sofia Digital, MTV Oy, Advertising, Digital TV, Finland, HbbTV, Smart TV, UX

Wurl unveils performance marketing service for streamers
Sep 22, 2021 – Wurl has unveiled Wurl Perform, a performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns.
News categories: Wurl, Sean Doherty, Big Data, Digital TV, Streaming, Worldwide

Origin selects Kantar for UK media measurement
Sep 21, 2021 – In the UK, Kantar has been selected by Origin, the joint industry initiative led by ISBA (the UK advertiser trade body), as the preferred supplier of a single-source panel to develop a cross-media measurement system.
News categories: Kantar, Origin, Manish Bhatia, Joe Lewis, Maria Fernanda Paba, Advertising, Digital TV, UK