Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Channel 4 to share streaming content performance data with producers
Aug 19, 2021 – Channel 4 has launched its Producers Performance Report which gives individual producers valuable data on how their new programmes have performed on All 4 and the broadcaster’s linear channels.
News categories: Channel 4, Emma Hardy, Rebecca Thompson, Big Data, Digital TV, Streaming, UK

Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories: Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA

Conviva and Datadog provide end-to-end streaming infrastructure observability
Aug 16, 2021 – Conviva's streaming intelligence data is to be integrated with Datadog. The integration will enable customers to monitor, report on and correlate streaming metrics with the performance of their infrastructure.
News categories: Conviva, Datadog, Keith Zubchevich, Michael Gerstenhaber, Big Data, Content Distribution, Digital TV, QoE, Streaming, Worldwide

WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories: Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA

DoubleVerify neutralizes ‘SmokeScreen’ CTV fraud scheme
Aug 12, 2021 – DoubleVerify (DV) [NYSE: DV] has identified a CTV advertising fraud scheme, dubbed 'SmokeScreen', which caused screensavers to hijack CTV devices to generate impressions — even when the screen is off.
News categories: DoubleVerify, Mark Zagorski, Roy Rosenfeld, Advertising, Content Protection, Digital TV, Streaming, USA

Extreme Reach releases Q2 2021 Video Benchmarks report
Aug 12, 2021 – Extreme Reach (ER) has announced findings from its Video Benchmarks Report for Q2 2021. Connected TV, at 35% of the impressions mix in Q2, continues to be the lead platform of choice for ER clients.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, Streaming, USA

Samba TV launches SambaID proprietary identifier
Aug 11, 2021 – Samba TV has launched its proprietary identifier, SambaID, as part of its Samba TV Identity solution. Samba TV’s tools help identify which phones, tablets, PCs, TVs, and other digital devices belong to specific households.
News categories: Samba TV, Ashwin Navin, Wes Chaar, Advertising, Big Data, Digital TV, Smart TV, USA

Parrot Analytics helps inform YouTube and Google TV programming
Aug 9, 2021 – YouTube and Google TV have incorporated Parrot Analytics' global audience demand data and entertainment consulting services to help make insight-driven content decisions.
News categories: Parrot Analytics, Wared Seger, Big Data, Digital TV, Streaming, USA

Telenet to add unskippable ads to TV recordings
Aug 10, 2021 – Telenet is to introduce a revised model for TV advertising in Belgium. Viewers will have to sit through one minute of unskippable adverts before any recordings they've made of VTM (DPG Media) and PLAY programmes (SBS).
News categories: Telenet, DPG Media, SBS, VRT, John Porter, Kris Vervaet, Jeroen Bronselaer, Frederik Delaplace, Advertising, Belgium, Cable TV, Digital TV, DVR