Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Acxiom and Totalplay to provide addressable audiences in Mexico
Jul 27, 2021 – Acxiom has announced a partnership with Totalplay in Mexico. The partnership combines Totalplay’s addressable demand-side platform (DSP) with Acxiom’s ethically sourced, privacy-compliant audience data segments.
News categories: Acxiom, Totalplay, Ben Peck, Hector Pita, Esteban Renaud, Advertising, Big Data, Cable TV, Digital TV, Mexico

Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories: Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, Streaming, USA

DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA

Cox Media Group Local Solutions partners with Amazon Advertising
Jul 21, 2021 – Cox Media Group (CMG) Local Solutions has announced a strategic initiative with Amazon Advertising that will enable its advertisers to programmatically buy display and OTT ads through Amazon DSP and analyze their performance.
News categories: Cox Media Group, Amazon Advertising, Joe Weir, Advertising, Digital TV, Streaming, USA

Samba TV announces global TV viewership dashboard
Jul 22, 2021 – Samba TV has announced the launch of its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world.
News categories: Samba TV, Ashwin Navin, Chad Stoller, Mike Law, Australia, Big Data, Digital TV, Germany, Smart TV, UK, USA

NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories: NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide

ThinkAnalytics rebrands its suite as 'Think360'
Jul 22, 2021 – ThinkAnalytics has rebranded its suite of products as 'Think360'. Think360 helps pay TV and OTT platforms deliver real-time personalization at scale, boosting engagement and reducing churn.
News categories: ThinkAnalytics, Peter Docherty, Advertising, Big Data, Digital TV, UX, Worldwide

ITV and Sky upgrade their commercial partnership
Jul 21, 2021 – ITV and Sky have signed a deal that includes enabling ITV to launch addressable advertising on Sky platforms. The ITV Hub app will also be added to the current ITV Hub service on Sky Q during 2022.
News categories: Sky, ITV, Stephen van Rooyen, Carolyn McCall, Advertising, Apps, Digital TV, Satellite, Set Top Box, Streaming, UK

Comscore provides audience measurement currency to Spectrum Reach
Jul 21, 2021 – Comscore (NASDAQ: SCOR) and Spectrum Reach have announced that Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
News categories: Comscore, Spectrum Reach, Beth Plummer, John Paul Strong, Advertising, Big Data, Digital TV, USA